Liaison with product development and marketing management to educate internal and external stakeholders on product features and benefits
Plan, implement and support online product marketing and sales campaigns (brainstorming, planning, copywriting)
Manage the product launch process: develop plans, and measure the success of initiatives
Own in-app messaging channels and optimize for increased customer engagement, product adoption, and retention
Own user upsell processes & optimization
Create and promote product-related educational content: blog posts, email series, tutorials, guides, etc.
Prepare and run product webinars
Support the creation of new and existing product pages on our website with mockups and project management
Analyze key performance metrics and leverage data insights to optimize marketing strategies, improve campaign effectiveness, and drive continuous improvement
Conduct market research and competitive analysis to understand customer needs, market trends, and positioning opportunities
Identify market opportunities and customer segments. Work with wider product and marketing teams for persona development
Constant development of analytical and online marketing skills
Stay abreast of emerging technologies, market developments, and industry best practices to inform strategic decision-making and maintain a competitive edge
Report to marketing management and at times, product development management, on projects’ statuses and results
requirements-expected :
1+ years of experience in product marketing or product management roles
3+ years of experience in marketing
Experience managing product messaging and positioning, developing collateral, sales training, and new product launches
Excellent problem-solving and analytical skills
Ability to analyze market trends and customer needs
Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
Ability to create compelling product marketing content
Experience with collaboration tools (e.g., Slack, Jira, Miro, Confluence)
Strong email marketing tools knowledge
Speak fluent English; any additional language such as Italian, Spanish, German would be an asset
offered :
we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely
home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
private medical care for employees and their family members
employee referral program – up to 10 000 PLN for recommending a friend
corporate life insurance
employee pension program (PPE)
flexible working hours and no meeting days – we want to help you adjust your schedule to your activities
wellbeing and mental health culture – mental health helpline, sport card, yoga classes, etc.
modern equipment – most of our teams work on MacBooks
language classes
internal initiatives like webinars, knowledge-sharing sessions, and more!
