Website Content Specialist – Ingersoll Rand
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Web Operations Specialist
Role Summary
We’re looking for a Web Operations Specialist to help shape the online presence of our global brands. Based in Warsaw and working in hybrid mode, you’ll collaborate with marketing and technical teams to deliver high-quality website updates, streamline user journeys, and support data‑driven improvements.
Key Responsibilities
- Build and manage pages and content using Contentstack CMS.
- Deploy and replicate components across site sections and templates.
- Troubleshoot rendering or CMS issues and collaborate with DXP or development teams as needed.
- Partner with brand teams to translate marketing needs into actionable website updates.
- Advise teams on possibilities within the CMS and support implementation accordingly.
- Use Google Analytics (GA4) to track engagement and traffic performance; monitor bounce rates, exit points, and key conversion behaviours.
- Flag underperforming areas and provide simple performance summaries.
- Assist in setting up and monitoring A/B tests in Optimizely; manage variant tracking and document outcomes.
- Support rollout of winning experiences across the sites.
- Identify user experience friction points on pages and within user flows.
- Execute approved optimisations related to navigation, filtering, and product discovery.
- Support content migration and rollout of shared components across brands.
- Collaborate with SEO team to understand and apply foundational SEO principles.
- Support implementation of SEO best practices across pages and components.
Required Skills & Experience
- 1+ years in web operations, content production, or digital marketing support.
- Hands‑on experience working with a CMS (ideally Contentstack or other headless CMS).
- Familiarity with Google Analytics (GA4) for behavioural reporting and traffic monitoring.
- Experience supporting A/B testing platforms such as Optimizely or similar.
- Strong organisational skills and attention to detail.
- Ability to work across multiple brand websites in a structured, repeatable way.
Preferred Qualifications
- Experience with component‑based CMS structures.
- Additional language knowledge (French, German, etc.).
- Understanding of web usability and user flow optimisation.
- Familiarity with B2B or industrial website environments.
- Exposure to basic tagging and performance tracking through GTM or similar platforms.
Seniority Level
Entry level
Employment Type
Full‑time
Job Function
Marketing, Public Relations, and Writing/Editing
Industry
Industrial Machinery Manufacturing
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