At IPFD digital customer journey is the core of our operations. From the initial steps of targeting customers on the market, effective acquisition, funnel conversion to disbursement the analysis and data tracking is vital for our business performance.
Your primary area of focus is to contribute to ongoing optimizations across marketing and product flows. You will support us in planning and also implementing the overall user research strategy and methods. Keywords in Your everyday work would be customer behaviour and optimisation. A/B testing, conversion, UX reporting, analysis and exploration, advanced GTH, and educating our different markets.
responsibilities :
Plan and conduct user research at every stage of the product’s life cycle, using a range of different methods and techniques to get to know the end user;
Implementing continuous feedback loops, to improve our product and ensure ongoing just-in-time user data;
Support senior management, product and marketing team members with analysing efficiency of online and offline marketing campaigns, new product releases;
Perform 360 user analytics on web and mobile. Google Tag Manager 360 maintenance - from basic built-in tags to custom Javascript;
Contribute to robust measurement and reporting infrastructure;
Analysing the performance data and lead the optimization process together with internal and external stakeholders;
Maintenance of the tools (Google Analytics, Adjust/Appsflyer/Tune, Firebase, Google Data Studio, Google Tag Manager, etc);
A/B and multivariate testing (VWO) and user behaviour analytics (Hotjar);
Create and maintain dashboards and reports on key metrics to facilitate monitoring and insights sharing, visualize and automize reports;
Support the maintenance of Google Cloud infrastructure related to the analytics setup;
Additional responsibilities may be added as the needs of the business change and expand.
requirements-expected :
Strong project management skills being able to manage multiple projects at the same time effectively
Strong interpersonal skills with the ability to deal with colleagues at all levels and across all functions and territories
Excellent communication skills
Digital experience is of paramount importance including the ability to understand all aspects of digital marketing and analysis
Working effectively both independently and as a member of a cross functional team
Fluency in written and verbal business English (Essential)
In-depth understanding of UI design, web usability and user-centred design methodologies
Solid knowledge of web and mobile analytics tools (Google Analytics, SQL database environment, MS Excel, Adjust/Appsflyer/Tune, Firebase, Google Data Studio, Google Tag Manager, etc)
Experience of working on agile development projects and being able to manage multiple streams of work within development projects to time and budget
Experience with Javascript and Python is a plus
Ideally worked within digital consumer finance
Bachelor’s degree or higher in the sciences
Experience in a similar position at least 2 years
offered :
You...
will love working at IPF Digital if you enjoy a truly international work environment and being part of an international HUB team. You like to be trusted to take responsibility for your tasks; you value friendly and open work culture and appreciate good teamwork.
We look after...
our people by providing all-you-can-eat fresh fruit daily, lunches at the expense of the company, and company parking where you can book a parking place. We support an active and healthy lifestyles and have fun team events both in the office and after work. Our employees well-being and happiness are one of our top priorities.
benefits :
sharing the costs of sports activities
private medical care
sharing the costs of foreign language classes
sharing the costs of professional training & courses
life insurance
remote work opportunities
flexible working time
fruits
integration events
dental care
no dress code
coffee / tea
drinks
parking space for employees
extra social benefits
meal passes
sharing the costs of tickets to the movies, theater
