Implementing and maintaining web analytics solutions (Google Analytics 4, Google Tag Manager, server-side tracking).
Designing, documenting, and deploying data layers in cooperation with development teams to ensure seamless data flow.
Monitoring AI Brand Mention & Sentiment: Analyzing how the brand is presented and perceived in generative AI responses (ChatGPT, Perplexity, Gemini, etc.).
LLM Visibility Tracking: Developing and refining methodologies for measuring brand visibility and "Share of Voice" within generative search engines.
Tool Benchmarking & Development: Evaluating third-party AI monitoring tools and participating in the development of in-house solutions for GEO tracking.
Developing dashboards and automated reports in Looker Studio/Power BI, integrating traditional SEO metrics with new AI-driven performance indicators.
Translating data insights into actionable recommendations for Product, UX, Marketing, and SEO teams to optimize for both humans and algorithms.
Conducting quantitative analysis of user behavior, conversion paths, and the impact of AI-driven traffic on the sales funnel.
Identifying CRO opportunities based on behavioral data and funnel analysis.
requirements-expected :
Minimum 2+ years of experience in web / digital analytics.
Proficiency in SQL and BigQuery: Ability to handle large datasets from Google Search Console API and external scrapers (essential for GEO analysis).
Practical knowledge of Google Analytics 4 and Google Tag Manager (including Enhanced Ecommerce).
Experience with Looker Studio or similar BI/data visualization tools.
Understanding of SEO metrics and organic traffic analysis (Google Search Console, Screaming Frog, Ahrefs/Semrush).
Familiarity with LLMs: Basic understanding of how Large Language Models work (context, citations, RAG) in the search ecosystem.
Prompt Engineering for Analytics: Ability to use AI/LLMs to categorize, clean, and analyze large sets of unstructured text data.
Experience with behavioural analytics tools (e.g., Hotjar, Clarity).
Basic JavaScript for tracking implementations and debugging.
Analytical mindset with the ability to interpret complex data and formulate clear business recommendations.
benefits :
sharing the costs of sports activities
private medical care
life insurance
remote work opportunities
flexible working time
integration events
no dress code
coffee / tea
drinks
leisure zone
extra social benefits
sharing the costs of tickets to the movies, theater
