Responsibilities

• Lunch campaigns, monitor execution and deadlines, and promptly implement changes.
• Buy traffic from Meta, Google, and other advertising platforms.
• Analyze campaign effectiveness from a unit economics perspective (ROAS, CPA, LTV, etc.).
• Optimize spend within the framework of unit economics; manage budgets and bids. Calculating return on investment (ROI) periods.
• Running a high volume of marketing experiments.
• Prepare creative briefs and coordinate the work of the creative team.
• Set up and maintain a system of continuous creative testing: formulate hypotheses, conduct A/B tests, analyze results, and implement winners.

Requirements

• Experience in UA/traffic buying on Meta, Google, and other platforms.
• Ability to formulate briefs for creatives and oversee their execution.
• Experience launching campaigns, setting up targeting, budgeting, and optimization.
• Analytical mindset: ability to evaluate effectiveness from the unit economics perspective, working with ROAS, CPA, LTV.
• Skills in working with spreadsheets and analytics.

Benefits

• Competitive skill- and experience-based compensation, annual review with raise option
• Stock options to our employees
• Awesome team, friendly and professional
• Work equipment that you choose
• Paid Time Off
• Comfortable office in the heart of Warsaw

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting