Join to apply for the Trade Marketing Expert (m/f) role at HP Inc Poland

Description

This role is responsible for directing the development of value propositions, integrated solution offerings, and market positioning with partners, nurturing strategic relationships, and optimizing partnerships. The role also involves leading efforts to acquire new customers and expand business through partner channels, leading training and sales support, creating and executing marketing programs, and supporting management of partner market development funds. The role also directs development of messaging and content frameworks and contributes to complex projects while building productive relationships.

Responsibilities

• Directs development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launches solution in the market.
• Develops and nurtures strategic relationships with key partners, including business, technology, and channel partners.
• Leads efforts to onboard new strategic partners and continuously optimize existing partnerships.
• Develops and oversees execution of strategies for acquiring new customers and expanding existing business through partner channels.
• Leads training and sales support and helps in development and delivery of sales education program for channel and partner sales forces.
• Leads creation and execution of marketing programs and solutions with partners, driving demand and incremental revenue for organization’s offerings.
• Contributes to the management and optimization of partner market development funds (MDF), including tracking availability, utilization and compliance, and proposing new MDF-based initiatives.
• Directs development of messaging and content framework for partner programs and campaigns.
• Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.

Education & Experience

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in marketing, partner, sales, industry, channel, or a related field.

Knowledge & Skills

• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

The base pay range for this role is 182 800 PLN to 277 150 PLN annually with additional cash compensation opportunities in the form of annual cash incentive bonuses. Pay varies by job-related skills, effort, responsibility, working conditions, experience and work location.

Benefits

• Health insurance for the employees and their closest family
• Employee assistance program
• Employee purchase program
• Multisport card
• Life insurance
• Flex-time arrangements and work from home opportunities
• Trainings and opportunities for personal development or advancement within the company
• Recognition programs
• Employee Capital Plans (PPK)
• Employee Pension Scheme (PPE)

Job

Marketing

Schedule

Full time

Shift

No shift premium (Poland)

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Computer Hardware Manufacturing

Equal Opportunity Employer

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal".