Trade Marketing Expert (m/f) – HP
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This role is responsible for directing the development of value propositions, integrated solution offerings, and market positioning with partners, nurturing strategic relationships, optimizing partnerships, acquiring new customers, expanding business through partner channels, leading training and sales support, creating and executing marketing programs, and managing partner market development funds. The role also directs development of messaging and content frameworks and contributes to complex projects while building productive relationships.
Responsibilities
- Direct development of value proposition, integrated solution offering, and market positioning to/with/through partner and successfully launch solutions in the market.
- Develop and nurture strategic relationships with key partners, including business, technology, and channel partners.
- Lead efforts to onboard new strategic partners and continuously optimize existing partnerships.
- Develop and oversee execution of strategies for acquiring new customers and expanding existing business through partner channels.
- Lead training and sales support and help in development and delivery of sales education program for channel and partner sales forces.
- Lead creation and execution of marketing programs and solutions with partners, driving demand and incremental revenue for organization’s offerings.
- Contribute to the management and optimization of partner market development funds (MDF), including tracking availability, utilization and compliance, and proposing new MDF-based initiatives.
- Direct development of messaging and content framework for partner programs and campaigns.
- Develop and build productive internal and external working relationships and provide mentoring and guidance to lower-level employees.
Education & Experience
- Four‑year or graduate degree in Marketing, Business Administration, or related discipline, or equivalent work experience.
- Typically 7‑10 years of experience in marketing, partner, sales, industry, channel, or related field.
Knowledge & Skills
- Agile methodology
- Business development
- Business marketing
- Business strategies
- Business to business
- Channel management
- Channel sales
- Demand generation
- Digital marketing
- Go‑to‑market strategy
- Key performance indicators (KPIs)
- Marketing communications
- Marketing management
- Marketing strategies
- New product development
- Product management
- Product marketing
Cross‑Org Skills
- Effective communication
- Results orientation
- Learning agility
- Digital fluency
- Customer centricity
The base pay range for this role is 182,800 PLN to 277,150 PLN annually with additional cash compensation opportunities in the form of annual cash incentive bonuses. Pay varies by job‑related skills, effort, responsibility, working conditions, experience and work location.
Benefits
- Health insurance for the employees and their closest family
- Employee assistance program
- Employee purchase program
- Multisport card
- Life insurance
- Flex‑time arrangements and work from home opportunities
- Trainings and opportunities for personal development or advancement within the company
- Recognition programs
- Employee Capital Plans (PPK)
- Employee Pension Scheme (PPE)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Seniority level: Mid‑Senior level; Employment type: Full‑time; Job function: Marketing and Sales; Industries: Computer Hardware Manufacturing, Software Development, IT Services, and IT Consulting.
