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Technical web analyst (fixed term 12 months)
  • Kraków
Technical web analyst (fixed term 12 months)
Kraków, Kraków, Lesser Poland Voivodeship, Polska
IG Group
20. 12. 2024
Informacje o stanowisku

Technologies-expected : HTML CSS Java Script SQL Google Analytics Google Tag Manager technologies-optional : Firebase Looker about-project : Your role in the Team Our team is specializing in data analysis to power business growth objectives by improving customer experience and attracting new customers. We provide insights and recommendations that shape our products and campaigns. This is a role that is created to grow our digital analytics capability in the Data & AI Transformation department. It involves working closely with other web data analysts, international marketing & product stakeholders of different seniority levels, as well as technical teams across functions. This role reports to the Head of Digital Analytics and beyond that to the Head of Data&AI Transformation. What you’ll do The focus of the role, day-to-day, is to make an impact across product, marketing and technical teams by overseeing the company digital analytics suite setup. responsibilities : Owning and supporting end-to-end analytics tracking and configuration requirements using Google Analytics 4, Google Tag Manager and Firebase across web and mobile properties Designing and deploying tagging strategies that ensure consistent, accurate, and reliable data collection for critical KPIs and business goals Validating and QA-ing our analytics implementation across desktop sites and native apps Ensuring consistency of web analytics data and our datalayer Maintaining documentation of tracking specifications, tag configurations, and event schemas Maintaining communication with the digital analytics vendors Conducting regular audits and driving continual improvements in the analytics setup, accuracy of data collection, processes and workflows to help the team minimize the time to insight for the business Youll be joining a team of skilled analysts dedicated to their craft, in a performance-driven culture that values openness, collaboration, constructive feedback and professional growth requirements-expected : Full English proficiency 2+ years of experience in web or digital analytics role Proficiency in Google Analytics 4 setup, event-based tracking and advanced reporting Experience in implementing tracking via GTM, including tag configuration, custom event tracking and data layer management Knowledge of privacy and compliance requirements (e.g., GDPR, CCPA) in digital analytics Basic knowledge of HTML, CSS, JS Detail-oriented with superb organizational skills offered : Hybrid working Home office equipment reimbursement Annual financial bonus Private medical cover for you and your family/partner (Medicover) Multikafeteria system (you can choose a multisport card, vouchers, etc.) Life insurance (Generali) Employee-led LGBTQ+, Women’s, Black, and Parents & Carers networks with an annual budget for organizing events & projects that foster an open, diverse, and inclusive culture Career-focused technical and leadership training in-class and online, incl. unlimited access to Linked In Learning platform Well-being events as well as Employee Assistance Programme Summer picnic, New Year party and other social events 3 additional days off a year - 1 to celebrate your Birthday and 2 for voluntary work App-based parking spots booking system Stretching sessions Wellbeing weeks benefits : sharing the costs of sports activities private medical care sharing the costs of professional training & courses life insurance flexible working time fruits integration events retirement pension plan corporate library no dress code video games at work coffee / tea parking space for employees leisure zone extra social benefits charity initiatives birthday off Multikafeteria system

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