Informacje o stanowisku

Social network you want to login/join with:

Strategy & Planning Manager for Region East Europe - Temporary contract, Warsaw

Client: H&M

Location: Warsaw, Poland

Job Category: Other

EU work permit required: Yes

Job Reference: c3218415adba

Job Views: 6

Posted: 23.01.2025

Expiry Date: 09.03.2025

Job Description:

As a Strategy & Planning Manager for Region East Europe consisting of 21 countries, you will drive Customer Activation & Marketing’s success by overseeing strategic marketing plans that align with company objectives and fuel growth. Using your expertise in brand, media, channel planning, and loyalty programs, you’ll ensure all marketing activities adhere to the global strategy while also being relevant to regional specifics.

Your main responsibilities include, but are not limited to:

• Collaborate with cross-functional teams, analyze market trends, and leverage consumer & customer insights to create data-driven marketing plans that deliver impactful results across the Region.
• Lead the development of comprehensive marketing strategies based on the Global Framework that align with the companys overall business objectives and regional specifics.
• Identify key target audiences and segments and develop marketing plans to reach and engage them effectively.
• Create an overall customer plan for the Region and Sales Markets that encompasses all stages of the consumer relationship phases, from attracting new customers through to developing our most valuable customers. This plan should consider all customer touch points and be designed to maximize customer engagement and satisfaction.
• Oversee the overall media budget, in collaboration with the Paid, Owned and Media Managers, allocating effectively to different campaigns and activities.
• Work closely with the Omni Sales Team departments to align marketing efforts with overall business goals, fostering and being a role model for a collaborative approach.
• Lead a team of experts in various areas, such as paid media (brand & performance), owned media, CRM & loyalty program, and project management. Your role is at the center of customer & commercial planning, and you are responsible for achieving results, based on set KPIs.

Qualifications

To be successful as a Strategy & Planning Manager, you must possess excellent communication and presentation skills, effectively sharing marketing plans and results with stakeholders. A strategic thinker, you naturally align marketing initiatives with broader business goals, driving cohesive and impactful outcomes. You lead with confidence, inspiring your team while fostering a collaborative, positive work environment. Detail-oriented and highly organized, you manage multiple projects and deadlines, ensuring timely, high-quality results across all efforts.

What you need to succeed:

• Bachelors degree in marketing, business administration, or a related field.
• Proven experience (5+ years) in marketing, with a focus on marketing strategy and planning.
• Strong analytical skills and ability to translate data into actionable marketing strategies.
• Experience in developing and executing successful marketing campaigns across various channels.
• Proficiency in marketing analytics and media. Media agency experience is advantageous.
• Experience in creating and maintaining strong working relationships with people from different business functions.
• Experience in developing marketing plans across all channels - traditional/digital.
• Thorough understanding of loyalty program management.
• Fluent in English, both spoken and written.

Additional Information

This is a full-time position based on one-year local contract, located in Warsaw, Poland. Strategy & Planning Manager reports to Regional Head of Customer Activation and Marketing and is a part of Customer Activation and Marketing Department.

If you feel your experience, skills and ambitions are right for this role, apply by sending your application in English through the career site as soon as possible but no later than 26th of January 2025 .

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.

Additionally, what’s in it for you:

• 25% discount in all H&M brands
• H&M Incentive share scheme (HIP)
• Sport card or access to Multilife Program with employer’s contribution for you & optionally for dependent members
• Life insurance in attractive price
• Private medical insurance with employers’ contribution for you & optionally for dependent members
• 1 additional day off after being with us 10 years (& after every 5 years)
• Bonus for referring a friend to work in H&M
• Glasses compensation
• Hybrid work model

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.

Warszawa - Oferty pracy w okolicznych lokalizacjach