Sr. CRM Analyst – Welltech
We’re a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK, and a diverse, remote‑friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps—Muscle Booster, Yoga-Go, and WalkFit—empower millions to transform their lifestyles.
Who Are We?
Welltech – a global company with Ukrainian roots and a powerful mission to move everybody to start and stay well for life. Today 25.5 million users trust Welltech to help them build healthy habits. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote‑friendly team of 700+ professionals, we continue to scale rapidly.
What Were Looking For
As a Senior CRM Analyst, you will play a key role in informing our CRM strategy and ensuring data‑driven decisions. You will serve as an analytical partner for the CRM team, transforming complex data into actionable strategies and influencing the direction of our customer communications.
Key Responsibilities
- Inform CRM Strategy: Act as the key analytical owner for customer segments and conduct advanced analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV.
- Analyze Customer Journey & Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity, and provide data‑driven recommendations to CRM Managers.
- Lead Experimentation & Analysis: Design, monitor, and analyze complex A/B and multivariate tests, owning the analytical lifecycle from hypothesis validation to post‑test analysis.
- Advanced Analytics & Reporting: Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights; conduct root‑cause analyses on performance trends.
- Project Leadership & Mentorship: Lead complex analytical projects with manageable risks and resources, mentoring junior analysts and explaining complex concepts to the team.
Required Skills
- 5+ years of experience in a CRM, Marketing, or Product Analyst role.
- Advanced SQL skills (complex joins, subqueries, window functions).
- Advanced knowledge of A/B testing, experimental design, and statistical analysis.
- Advanced proficiency with a data visualization tool such as Tableau.
- Experience with cohort analysis and a deep understanding of the customer behavioral lifecycle.
- Experience with subscription‑based monetization.
- Intermediate knowledge of Python.
- Ability to work independently with limited supervision on diverse and complex problems.
- Excellent communication skills, capable of explaining complex concepts to both technical and non‑technical stakeholders.
Nice to Have
- Knowledge of marketing attribution models and/or tools.
- Experience with offers, vouchers, or other loyalty/incentivization strategies.
Candidate Journey
Recruiter call ➔ Technical conversation ➔ Meet the hiring manager ➔ BC task ➔ Meet the leadership team
Why You’ll Love Being Part of Welltech
- Grow Together: Join a culture that champions both personal and professional growth.
- Lead by Example: Every team member is empowered to inspire and make an impact.
- Results‑Driven: We focus on meaningful outcomes, not just effort.
- We Are Well‑Makers: Be part of a movement that creates a healthier, happier world.
Check out some of our products
- Muscle Booster – https://musclebooster.fitness/
- Yoga-Go – https://yoga-go.io/
- WalkFit – http://walkfit.pro
Seniority level
Employment type
Job function
- Business Development and Sales
Industries
- Wellness and Fitness Services
Location: Warsaw, Mazowieckie, Poland
Salary: PLN16,000 – PLN25,000
Referrals increase your chances of interviewing at Welltech by 2x.
