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Why this role matters:

We are seeking an experienced and strategic Senior Manager – Brand Campaign Planning to join our Demand Generation Center of Excellence. In this role, you will be the critical link between the brand/creative team and the paid media transactional team, owning the strategy and execution of corporate brand campaigns in digital channels. You will oversee the full lifecycle of brand campaign planning, from strategy through execution and reporting, ensuring our programs drive awareness, engagement, and measurable impact on brand equity. This is a highly cross-functional role requiring 8–10 years of experience in digital brand campaign strategy, execution, and performance analysis.

Key Responsibilities

• Lead the Digital Strategy and Execution for brand and corporate marketing campaigns, ensuring they are fully integrated into the overall demand generation mix.
• Collaborate with Brand and Creative Teams to translate core messaging, assets, and goals into effective digital campaign execution plans.
• Oversee Multi-Channel Campaign Activation across a wide range of brand-first digital paid media tactics, including programmatic display, paid social (LinkedIn, Meta, etc.), CTV/OTT, digital video, and audio advertising.
• Manage Campaign Frameworks by developing and controlling timelines, budgets, channel mix, and testing roadmaps.
• Track and Report Campaign Performance using key brand metrics such as reach, engagement, brand lift studies, share of voice, and awareness shifts.
• Apply Optimization and Testing Frameworks to continuously improve creative, messaging, targeting, and channel mix for maximum campaign effectiveness.
• Provide Strategic Insights to marketing leadership through campaign readouts and eLearnings to inform and shape future brand strategy and investment, while also supporting budget planning and staying current on industry trends.

What you’ll bring:

• Experience: 8–10 years in marketing, specifically focusing on brand campaign planning, digital strategy, or integrated campaign management.
• Brand Expertise: Proven expertise in end-to-end corporate/brand awareness campaigns, covering planning, multi-channel activation, and reporting.
• Metrics Knowledge: Strong knowledge of key digital brand metrics (e.g., reach, brand lift, share of voice, awareness studies).
• Collaboration: Experience working closely with creative, brand, and demand generation teams to successfully launch integrated campaigns.
• Execution Skills: Proficiency in project management, including detailed execution planning, budget oversight, and timeline management.
• Analytical Acumen: Strong analytical skills with the ability to interpret campaign results, use brand measurement tools (e.g., Tableau, Google Analytics), and recommend actionable improvements.
• Communication: Excellent communication and presentation skills required to influence cross-functional stakeholders (UCaaS/CCaaS or B2B technology background preferred).

How you’ll benefit:

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

There’s no perfect candidate. You don’t need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you’re passionate about what you could achieve at Vonage, we’d love to hear from you.

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Who we are:

Vonage is a global cloud communications leader. And your talent will further help brands – such as Airbnb, Viber, WhatsApp, and Snapchat – accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

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