Join to apply for the SEO Specialist – Senior role at SOFTSWISS.

We’re hiring a Senior SEO Specialist to join our Digital Marketing team. You’ll work on optimizing our websites, content, and online presence, contributing to our continued growth and visibility in search engines and driving impactful digital results across our markets.

Purpose of the role: You will be responsible for driving the company’s SEO strategy by improving website performance, optimizing content, and increasing organic search visibility. Your work will support business growth, enhance user experience, and provide actionable insights for cross-functional teams, ensuring our digital presence remains competitive and data-driven.

Key responsibilities

• Conduct in-depth technical SEO audits: crawling, indexing, site speed, mobile usability, structured data
• Perform keyword research, cluster mapping and content topic research
• Create SEO briefs for copywriters based on topical keywords and SERP analysis
• Conduct site evaluations on demands: media, competitors, link placement sites etc.
• Review competitor site profiles for intelligence, insights, and opportunities
• Assign tasks to web developers for site adjustments and setting - develop link-building strategy in coordination with Linkbuilder and define anchor texts
• Set up tasks for link building
• Plan site structure for new and ongoing site projects - internal linking strategy
• Maintain company’s Google Business Profiles
• Conduct ad-hoc SEO research on demand
• Monitor and analyze Google Search Console, Google Analytics 4, and third-party tools (e.g., Ahrefs, Screaming Frog, SE Ranking, etc.)
• Contribute to SEO documentation, SOPs, and knowledge sharing
• Create SEO reports to share with team and department
• Monitor key Google updates and keep the team informed about upcoming changes, plans, risks

Required Experience

• 3-5 years in SEO
• Proficiency in English (B1 and higher)
• Proficiency in Russian (B1 and higher)
• Advanced understanding of SEO and SEM principles
• Intermediate-advanced project management skills
• Digital tools: email and writing (Google Workspace), SEO tools (Semrush, Ahrefs, SE Ranking, MOZ, Surfer, other), project management tools (Jira, Asana, Trello etc.), data and analytics tools (GA4, Yandex Metrics, Bing Console, Looker, Google Search Console etc.), Google Ads, HTML

Nice to have

• Appropriate SEO certification
• Knowledge of Wordpress
• Knowledge of ChatGPT/Generative Search Experience

Our Benefits

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events

Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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