Text is an AI-first customer service platform. We’re hiring a pipeline-driven SEO Manager to own organic growth for the US market across both classic SEO and the new frontier — GEO/AEO for AI Overviews and answer engines.
Apply if you’re hungry to win, self-directed, and wired to scale. You’ll bootstrap fast by leveraging the reach of our existing properties — text.com, livechat.com, chatbot.com, helpdesk.com (and 50+ more) — to capture demand, create new demand, and turn visibility into traffic, traffic into leads, and leads into revenue.
What you’ll do
- Own the US-focused organic strategy across SEO and GEO/AEO: win in Google/Bing SERPs, AI Overviews, and answer engines (e.g., ChatGPT/Perplexity/Copilot) with measurable pipeline goals.
- Map demand by intent and persona and build topic clusters, entity maps, and a quarterly roadmap tied to buying stages.
- Help us build answer-first pages LLMs and humans cite.
- Programmatic SEO at quality without thin or duplicative content.
- Secure and sustain AI Overview presence: identify opportunities, adapt page structures, and monitor citations/coverage.
- Implement robust structured data (JSON-LD) and maintain content-schema parity.
- Guard technical health: crawlability, indexation, internal linking, canonicals, JS rendering, Core Web Vitals, sitemaps, robots, redirects, pagination, index bloat.
- Strengthen entity/brand signals for knowledge graphs: consistent naming, sameAs profiles, author pages, digital PR mentions.
- Help us run ethical authority building and digital PR: thought‑leadership placements, data studies, partner co‑marketing, unlinked‑mention reclamation.
- Help us own review/directory ecosystems (G2, Capterra, Gartner Peer Insights): category fit, profile completeness, and high‑quality reviews.
- Partner with PMM, Growth, and ABM on SERP coverage (ads + organic + AIO), landing pages, and programs that lower CAC.
- Report what matters: dashboards that connect organic to MQL/SQL/pipeline/ARR; share‑of‑voice and AIO presence tracking.
- Scale impact via our product network (text.com, livechat.com, chatbot.com, helpdesk.com, and more): cross‑site internal links, hub‑and‑spoke structures, and consistent schema/information architecture.
- GitHub commits/edits/improvements
- Overseeing 50+ domains of various strength (several of them DR=90+)
- Suggest/collaborate/run R&D projects in SEO and GEO/AEO
What good looks like (first 90 days)
- Ship a US-focused organic strategy and scorecard tied to pipeline targets, including GEO/AEO objectives.
- Complete tech and content audits; fix critical blockers (CWV, rendering, index bloat) and stand up high‑leverage internal linking.
- Launch GEO/AEO monitoring, secure first AI Overview citations/mentions, and document winning patterns.
- Roll out structured data coverage across priority templates with validation and change‑management.
- Publish programmatic template(s) and 5–10 high‑intent pages that convert.
- Stand up dashboards (GA4, GSC, rank/SOV, AIO presence) and a weekly experiment cadence.
Required experience
- No less than 4–8 years of hands‑on SEO for B2B SaaS targeting the US market, accountable for pipeline — not just traffic.
- Proven wins in non‑brand growth, programmatic SEO, and converting high‑intent pages (pricing, demo, comparisons).
- Demonstrated GEO/AEO experience: understanding AI Overviews/answer engines and how to earn/retain citations.
- Strong technical SEO (rendering, CWV, canonicals, log‑files), structured data, and internal linking architecture.
- Comfortable with analytics (GA4, GSC, Looker Studio), experimentation, and tying work to MQL/SQL/opportunity/ARR.
- AI‑assisted workflows: prompt craft, quality control, originality checks, and fact‑checking standards.
- Ability to self‑direct and own outcomes in partnership with other teams.
Skills and traits we value
- Results‑obsessed and owner mindset — you set goals, ship fast, and learn even faster.
- Pioneer’s curiosity about market and SERP shifts; you stay on top and try new patterns before they’re mainstream.
- Scale thinking: systems, templates, and automation over one‑offs.
- Editorial rigor: clarity, accuracy, sourcing, and brand voice.
- Structured problem‑solving and crisp communication with technical and non‑technical stakeholders.
Tools you’ll likely use here
- SEO/Research: Ahrefs, GSC, Keyword Insights/AlsoAsked, Clearscope/Surfer, Screaming Frog/JetOctopus/Oncrawl.
- GEO/AEO & SERP intel: visibility monitors, custom scrapes, Perplexity/Bing/Google labs tracking.
- Analytics/Reporting: GA4, Looker Studio/Tableau; UTM hygiene; SQL/BigQuery a plus.
- Perf/Tech: PageSpeed Insights, WebPageTest, log‑file tools; GTM; schema testers/validators.
- CMS/Dev: Statamic/WordPress; HTML/Markdown/Git flows.
Nice to have
- Experience with ABM alignment and lifecycle programs.
- Integrations/API/docs SEO, marketplaces, and developer content.
- Digital PR network and data‑journalism chops.
- Internationalization strategy and hreflang.
- Comfort reading JS and debugging SPA rendering.
Success metrics (owned/influenced)
- US pipeline from organic (MQLs, SQLs, opps, ARR).
- Share of voice on ICP topics and categories (brand + non‑brand).
- AI Overview / answer‑engine presence and citations that drive qualified traffic.
- Conversion rates for demo/trial/pricing and comparison pages.
- Coverage & depth across integrations/use cases/alternatives; content freshness and decay control.
- Technical health: Core Web Vitals, index hygiene, internal linking, structured data coverage.
- Authority growth: high‑fit referring domains, review velocity/quality (G2/Capterra), and entity/knowledge‑graph strength.