Senior Specialist Lifestyle Accounts Activation

Purpose & Overall Relevance for the Organization:

Lead the development, execution, and optimization of omni-channel marketing campaigns & consumer activation within the Wholesale Lifestyle channel. Building plans that drive strong business growth and elevate Brand KPIs. Partner closely with Accounts Sales teams and strategic retail/fashion partners to deliver best-in-class brand experience and maximize sell-through across channels.

Key Responsibilities:

• Execute the seasonal Account plan related to Global campaign strategy, local and key calendar moments
• Ensure the global guidelines delivers against the Accounts omni-channel marketing requirements.
• Stay agile and reactive for additional country or Account specific Sales or Marketing needs
• Support Manager Sales&Brand Accounts activation in developing and executing plans for the selected Accounts
• Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments
• Execute with excellence, Account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s, including Retail and Digital Sales channel
• Support Accounts Marketing and Sales teams through day-to-day contact in all topics related to omnichannel communication and all other marketing activations intended for selected Accounts
• Regularly analyze store (retail) & online campaign performance in area of responsibility and proactively drive improvement actions if needed
• Support line manager in ensuring process speed, efficiency, and follow-up (POS/Digital Agency cooperation, communication flow, reporting, plan execution)

Key Relationships:

• Manager Sales&Brand Account Activation
• Sn. Manager Lifestyle Channel Activation EE
• Brand Comms & Spoma Team
• Go-To-Market Team
• Accounting Team
• External suppliers

KPIs:

• Traffic, Conversion, Sell-out
• Reach, ROI, Social Media KPIs

Knowledge, Skills and Abilities:

• University degree in Marketing, Sales, or equivalent professional experience
• 2-3 years retail or marketing experience
• Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word)
• Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement
• Knowledge of full marketing mix, understanding of the fashion market
• Fluency in English, both written and verbal

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.