Informacje o stanowisku

We are introducing a pivotal role dedicated to deploying, codifying, scaling, executing, and tracking Personalization at Scale (P@S) activation and First Party Data acquisition across our campaigns in Europe. The primary goal is to enhance the effectiveness of our media and communications strategies through personalized engagement models.

Responsibilities:

• Develop and execute Personalization @ Scale strategies and campaigns in collaboration with BU Marketing Teams, Media Agencies, and Key Media Partners.
• Optimize Personalization at Scale across sector campaigns and plan digital campaigns utilizing 1P data.
• Ensure assets are effectively utilized from our DAM Platform and promote asset reuse across campaigns.
• Act as an advocate for DAM solutions and facilitate asset sharing and reuse for Brand Teams globally.
• Track and communicate the results of Personalization @ Scale implementation and report productivity for related activities.

Qualifications:

• 3-5 years of experience in Digital Marketing, specializing in Personalization at Scale.
• Strong asset management skills and proven practice.
• Proficiency in project management, with the ability to manage multiple projects in a dynamic environment.
• Experience in utilizing 1st-party data in advertising campaigns.
• Familiarity with DMP, CDP platforms (such as Salesforce Marketing Cloud).
• Proficient in executing Lead Ads campaigns on media platforms such as META, Google, TikTok.
• Strong analytical skills with attention to detail and ability to derive meaningful insights.
• Innovative, collaborative, and technically fluent.

Benefits:

• Competitive salary package commensurate with experience.
• Comprehensive health and wellness benefits package, including medical, dental, and vision coverage.
• Opportunities for professional development and growth within a global organization.
• Dynamic and collaborative work environment fostering innovation and creativity.
• Access to cutting-edge digital tools and platforms to support your work.
• Flexible work schedule and remote work options.
• Employee discounts on company products.
• Company-sponsored events and team-building activities.

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