Senior Specialist, Digital advertising

• Build and manage continuous paid media and campaigns across a variety of channels including but not limited to Google Ads, social media platforms (Facebook, Twitter, LinkedIn, Instagram), and programmatic advertising networks
• Work closely with the digital marketing analytics team to track and analyze campaign performance, provide insights and detailing campaign results, key learnings and recommendations for future strategies
• Collaborate with the content and creative teams to ensure ad creatives are suitable for the campaign selected channels
• Manage budgets with precision, ensuring maximum efficiency and impact
• Monitor the digital advertising market to spot trends and opportunities, staying updated with the latest marketing technologies and techniques to boost UPM’s paid media strategies
• Support digital marketing analytics team with basic analysis e.g. tracking performance and generating reports
• Conduct other digital marketing activities as per need
• Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub

• A meaningful job: We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

• sharing the costs of sports activities
• private medical care
• sharing the costs of professional training & courses
• life insurance
• integration events
• hybrid work opportunities
• holiday bonus

"UPM Marketing, Sustainability and Communications Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together.

We are now excited to welcome Senior Specialist, Digital advertising passionate about paid media actions that efficiently reach and engage B2B audiences around the world and contribute to companys growth. Interested? Come and join us on this exciting path!" - Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub.

The position is located in UPM Business HUB Wrocław, Poland.

This job requires regular work from office every week in hybrid working model.

The position holder will report to Team Leader, Digital marketing enablement at UPM Marketing, Sustainability and Communications Hub.

Please apply via the link above and attach your CV in English latest till January 11, 2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact HR Service Center at careers@upm.com or tel. +48 12 399 94 99.

If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: https://www.upm.com/investors/governance/compliance/reportmisconduct/

UPM Kymmene Sp. z o.o.