Senior Product Marketing Manager (Product Lifecycle & Revenue Growth)

E100 Marketing team is looking for a Senior Product Marketing Manager, who will be responsible for product positioning, go-to-market strategies, cross-sell/up-sell campaigns, and building long-term customer value through retention initiatives.

Responsibilities

• Owning product messaging and positioning across all customer touchpoints.
• Launching cross‑sell/up‑sell campaigns.
• Leading GTM strategies for new launches and feature releases.
• Creating sales enablement materials to support acquisition and account growth.
• Designing retention initiatives (loyalty programs, onboarding flows, targeted communications).
• Collaborating with Product, Sales, and Customer Success to increase adoption and reduce churn.
• Partnering with Product Managers to translate technical features into customer benefits.
• Analyzing customer behavior, funnel KPIs, A/B testing, and growth metrics to improve adoption and loyalty.
• Running research on customer needs and market trends to refine value propositions.
• Reporting on KPIs: LTV, ARPU, churn, retention rate.

Qualifications

• Min. 5 years of experience in B2B product marketing.
• Polish and English (B2+).
• Strong understanding of product positioning, value propositions, GTM frameworks.
• Proven track record in LTV, retention, and upsell/cross‑sell initiatives.
• Proficiency in data‑driven marketing: funnel analysis, A/B testing, cohort tracking, growth metrics.
• Ability to collaborate across Product, Sales, Customer Success, and Marketing teams.
• Technical skills: MS Office, analytics tools (PowerBI, Amplitude or similar), CRMs (HubSpot, Creatio or similar), generative AI tools (ChatGPT, Claude, Perplexity, Copilot).
• Project management & organization: Experience with task planning systems (Jira, ClickUp or similar). Excellent organizational and project management skills, ability to prioritize tasks, maintain attention to detail, and deliver projects within deadlines.
• Communication: Strong interpersonal skills to align with stakeholders, simplify complex ideas and influence outcomes.

Benefits

• Dynamic environment of an international product company.
• Secure position in a professional team.
• Company support of your personal and professional development.
• Benefits package: health insurance, MultiSport card, etc.
• Integration events, corporate sports teams, Christmas gifts, birthday celebrations, etc.
• Employee referral program.

Additional Information

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: IT Services & IT Consulting, Oil & Gas, Transportation, Logistics, Supply Chain & Storage