About Welltech

We are Welltech—a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users trust us for building healthy habits. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote‑friendly team of 700+ professionals, we empower millions through apps like Muscle Booster, Yoga‑Go and WalkFit.

What Were Looking For

We seek an experienced and analytical Senior PPC Specialist to build and manage highly impactful Google Ads acquisition campaigns, test growth opportunities, and drive conversions, revenue, and ROI. An entrepreneurial spirit and a creative mindset for pushing boundaries, along with strong collaboration skills, are key.

Key Responsibilities

• Manage multi‑million $ SEM budgets optimizing towards long‑term scale and profitability
• Manage and optimize best‑in‑class Google Ads and Microsoft Ads campaigns across Google Search, Display Network, Demand Gen, Pmax, YouTube, and other placements to achieve business goals
• Analyze campaign performance data, onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets while driving incremental growth
• Set strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively
• Plan and implement experiments (incl. A/B & MVT tests) of campaign variables to increase budget efficiency and drive ROI improvements
• Recommend creative and landing‑page strategies and consult on optimizations
• Track KPIs to assess performance and communicate recommendations for continuous improvement to relevant stakeholders
• Conduct regular competitive research and analysis to identify performance growth points
• Collaborate actively with colleagues from other teams (creative, product, etc.) to achieve performance goals and maximize ROI
• Maintain partnerships with paid search ad vendors (e.g., Google & Microsoft) and stay up to date with industry trends and best practices in Google Ads, sharing insights with the team

Ideal Profile

• 4+ years of experience in Google Ads campaign management and optimization; experience in Meta is a plus
• Experience managing budgets of at least five digits per month
• Autonomy and strong ability to proactively generate impactful solutions
• Strong focus on performance and delivering results
• Experience managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines
• Proficiency in English – B2 or higher level
• Excellent communication skills, with ability to convey ideas, feedback, and instructions to team members, stakeholders, and cross‑functional teams
• Analytical mindset, knowledge of Microsoft Office (Excel) and Google Workspace; experience with Google Analytics and data visualization tools such as Tableau and Clarisights
• Flexibility to adapt to changing priorities and circumstances, pivot quickly when necessary
• Experience with other media buying solutions such as DSPs, paid social, native ad platforms or Apple Search Ads highly beneficial
• A strategic thinker with passion for innovation and ability to turn complex ideas into simple, actionable plans
• Track record of successful change and project management
• Strong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performance
• Passion for learning and self‑improvement

First Quarter Expectations

• The specialist understands all metrics, processes, and reports
• Independently manages the project, adheres to best practices, achieves target ROI, and knows how to scale and cut volumes when necessary
• Leads an additional area of responsibility, suggests ideas and improvements, knows how to analyze competitors, and makes data‑driven decisions

Why You’ll Love Being Part of Welltech

• Grow together: Join a culture that champions personal and professional growth
• Lead by example: Every team member is empowered to inspire and make an impact
• Results‑driven: Focus on meaningful outcomes and everyday difference we make
• We are well‑makers: Help create a healthier, happier world collectively

Candidate Journey

Recruiter call > Skills assessment > Meet the Leadership team

Products

• Muscle Booster: https://musclebooster.fitness/
• Yoga-Go: https://yoga-go.io/
• WalkFit: http://walkfit.pro