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Senior Performance Marketing Specialist (Paid Media Channels)
  • Wroclaw
Senior Performance Marketing Specialist (Paid Media Channels)
Wrocław, Wroclaw, Polska
16. 4. 2026
Informacje o stanowisku

For our Client, a global organisation operating in the modern technology sector, we are looking for a person to hold a Senior Performance Marketing Specialist position.

Key Responsibilities:

  • Taking ownership of paid media activities within the Performance Marketing team, ensuring effective development and execution of all initiatives
  • Leading the strategy, execution, and optimisation of paid media campaigns across Google Ads (SEA, Pmax, DemandGen, Shopping) and Social Media (LinkedIn, Meta, Reddit), including re-targeting and third-party collaborations
  • Managing and allocating budgets effectively to maximise ROI
  • Analysing campaign performance, identifying optimisation opportunities, and delivering actionable insights
  • Consulting internal stakeholders by providing performance insights, paid media recommendations, and best practices
  • Collaborating closely with content, design, and campaign teams and managing external freelancers or agencies
  • Staying up to date on digital advertising innovations, platform changes, and emerging trends to ensure continuous channel improvement

Requirements:

  • Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field
  • 4+ years of experience managing paid media campaigns across Google Ads and Social Media; expertise with SEA/PPC across Google, Yahoo, Bing
  • Fluency in English and Polish is required
  • Strong technical knowledge of CRM and reporting tools such as SFDC, Adobe Analytics, Eloqua, and windsor.ai
  • Experience applying advanced attribution models (e.g., MMM, MTA) to measure and evaluate campaign performance
  • Strong analytical mindset with the ability to turn insights into data-driven decisions
  • Confident communicator with experience presenting insights and recommendations to stakeholders and leadership
  • Proven ability to thrive in small, collaborative, high‑performing teams

What our Client offers:

  • Employment contract
  • Basic salary + annual bonus
  • Work in an international environment
  • Benefits: Private medical care, Group Life Insurance, Multisport card, Flexible benefits platform, pension Scheme (PPE) after 12 months, childcare subsidy
  • Training and development programs, language classes
  • Hybrid work

We kindly inform that we will contact selected Candidates.

Hays Poland sp. z o. o. is an employment agency registered in the register kept by the Marshal of the Masovian Voivodeship under number 361.

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