About this role
We’re hiring a senior paid media specialist to own and scale paid acquisition across Google, Meta, LinkedIn, and selected external networks — with a single objective: consistent trial and pipeline growth in the US market.
Join if you’re analytical, self-directed, and comfortable being held accountable for direct outcomes. You’ll operate inside a fast-moving First Impression Experience team and leverage the reach of our product ecosystem — Text App, LiveChat, HelpDesk, ChatBot — to turn paid visibility into trials, trials into QLs, and QLs into revenue.
What you’ll do
- Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.
- Architect a clean, scalable campaign structure aligned with trial/QL goals.
- Manage pacing, forecasting, and budget efficiency with clear guardrails.
- Run funnel experiments.
- Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.
- Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.
- Deliver clear, actionable insights — what happened, why, and what we change next.
What good looks like (first 90 days)
- Deliver a paid acquisition strategy tied to trial → QL → pipeline targets.
- Restructure Google/Meta/LinkedIn campaigns for clarity, scale, and profitability.
- Baseline CAC and conversion metrics; establish a weekly optimization rhythm.
- Ship creative, audience, and landing page tests with measurable improvements.
- Launch reporting that informs decisions — not dashboards with noise.
Required experience
- 4–6+ years running high-ownership paid acquisition for B2B SaaS.
- Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.
- Demonstrated ability to reduce CAC and scale profitable channels.
- Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.
- Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.
- Comfortable working cross-functionally.
- Ownership mindset — you take responsibility for outcomes, not tasks.
Skills and traits we value
- Structured thinking and crisp communication.
- Speed with discipline — you test fast, but with a clear hypothesis.
- Curiosity about new ad formats, AI-driven bidding, and emerging channels.
- High accountability and clarity in reporting.
Tools you’ll likely use
- Google Ads, Meta Ads, LinkedIn Campaign Manager
- GA4, BigQuery, Looker/Tableau
- GTM, keyword tools, creative testing frameworks
- LP optimization tools (Clarity)
Success metrics
- QL + trials
- CAC on paid channels
