Senior Marketing Manager Otodom – OLX

WELCOME TO OLX

At OLX, we work together to build a more sustainable world through trade. We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world serve millions of people every month through consumer brands such as OLX, Otodom, AutoTrader, Property24.

This role assumes working on senior B2B marketing level with our business partners and business customers, from small real estate agents to big corporate developers. You will set the whole B2B communication strategy for all seller segments: brand management, sales activations, events, social media, PR, ATL, content, CRM, performance marketing and so on. All of it in alignment with respective channel leaders and dedicated in‑house specialized teams (CRM, performance, SEO). You will monitor B2B brand equity, CPV and other important brand loyalty & satisfaction KPIs that will be a base for the whole communication strategy. This role has a close relationship with the PL RE Leadership Team because of the high importance of business clients for our operation. As an Otodom leading position you will also have the opportunity to share your know‑how with other customer units and other European markets. External communication would be mostly in Polish, however part of internal communication will be with our foreign counterparts from Product development so proficiency in English is a must have. Your counterparts internally will be Sales, GTM, Data, Product teams and all marketing colleagues and in‑house specialized teams. You will report directly to the Head of Marketing PL RE. The role requires some traveling – especially for B2B events, business client meetings or marketing asset production (i.e., video shoot).

Responsibilities

• Preparing and setting comprehensive long‑term B2B marketing strategy (RE agencies & developers).
• Develop and execute a yearly Integrated Marketing Plan for B2B.
• Develop and communicate B2B marketing plans, activation results and project recommendations to the senior management team.
• Working with senior exec leadership stakeholders to drive growth and align strategy.
• Collaborate with GTM, PDT & Sales Team to prepare go‑to‑market strategy and tactics to deploy new business features/ values to our clients.
• Cooperation with other colleagues from Product, Sales, respective channel marketeers (PR, SoMe, performance, CRM, SEO, content and so one).
• Manage all aspects of our B2B marketing operations.
• Preparing and setting short‑term activations plans.
• Ensure creative marketing materials undergo regular review and adhere to brand book guidelines.
• Identifying and prioritizing upcoming opportunities with a data‑driven approach, deciding where to focus and building a clear roadmap.
• Conduct market research to monitor brand equity, CPV & identify new insights & opportunities.
• Analyse data to evaluate & optimise B2B strategy efficiency.

Knowledge and Experience

• Minimum of 10 years of experience in a B2B marketing role.
• Proven track record of driving growth in a B2B environment, with a deep understanding of various marketing strategies, channels, and best practices.
• Experience in working with multiple stakeholders and agencies.
• Metrics‑driven marketing mind with eye for creativity.
• Ability to take responsibility for your own designed plan and present it with senior management.
• Strong project management, multitasking, and decision‑making skills.
• Good understanding of real estate market will be additional advantage.
• Data‑driven approach to explain business impact through analysis.
• User‑centric way of thinking and ability to identify insights and translate them into actionable plans.
• Intrapreneur, way of working, feeling comfortable to build completely new solutions, rather than focusing only on optimisation.
• Accustomed to working in matrix or other complex environments and are able to cope with a good degree of ambiguity.
• Polish and English fluency – allowing you to express your thoughts smoothly and easily in an international environment.

What Can We Offer

• Competitive salary and bonuses.
• Employment contract with a rich benefits package (benefits available through the MyBenefit platform, including private medical care, life insurance, Multisport card, restaurant card, cinema/theater/concert tickets, vouchers, and more).
• Working in a fast‑growing company that impacts the daily lives of millions of users, facilitating win‑win transactions.
• A relaxed and informal work environment with opportunities for growth within the company.
• Company events and team outings.
• Opportunities to participate in charity initiatives organised by OLX.
• Extensive development opportunities, including training, webinars, access to an e‑learning platform, employer‑funded English classes, and much more.

Diversity, Equity and Inclusion at OLX

OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements – you may be just the right fit for this or other opportunities with us!

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Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing and Sales

Industries

• Software Development

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