Overview
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Responsibilities
- Analyzing the behavior of our customers and building multi-stage communication paths for them to make shopping on Allegro easier and more enjoyable.
- Preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, and other channels).
- Creating campaigns that build engagement and loyalty (e.g., using discount coupons, app, Smart!).
- Communicating the introduction of new promotions and products (e.g., Smart! loyalty program, Allegro Pay deferred payments, Allegro Share referral program). Co-create and implement Allegros communication strategy in the different markets (PL/CZ/SK).
- Cooperating with internal clients (including Smart!, commercial, financial, One Box, and customer relations departments).
- Managing campaigns, controlling the budget, and delivering the assumed KPIs.
- Analyzing and conducting A/B (and sometimes A/B/C/D...) tests.
Why you should join us
- The marketing department consists of over 140 specialists who aim to attract users to Allegro and encourage repeat engagement.
- Access to the largest mailing database in Poland and one of the largest in the Czech Republic.
- Opportunity to create various scenarios and directly influence Allegro with access to powerful data sets.
- Participation in conferences and industry training; collaboration with a team developing an e-commerce platform for hundreds of thousands of SMEs.
- We are surrounded by change and see it as an opportunity to have a real impact on Allegro.
- We are the largest shopping platform in Poland, with over 20 million monthly visitors, expanding to Czech Republic, Slovakia, and other markets.
- We are the first choice of online shopping for approximately 70% of Internet users.
What we offer
- Fixed-term replacement contract (maternity cover)
- Hybrid work model (4 days in-office / 1 remote) in a modern, well-located Warsaw office.
- Flexible benefits package in a cafeteria model — healthcare, sports cards, lunch plans, insurance, shopping vouchers, and more.
- Fully paid English lessons tailored to your role.
- Team of top-tier professionals you can always count on.
- High autonomy in organizing your work — we trust your judgment and encourage experimentation.
- Dedicated training budget and access to our internal learning platform with courses on leadership, motivation, organization, and communication.
Apply if you
- SPEAK English very well (the team is international, so working in English is an everyday occurrence).
- Have at least 3 years of experience in Marketing Automation, Customer Lifecycle Management, CRM.
- Have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.).
- Have experience in design work and project management.
- Are creative and like to take the initiative.
- Propose solutions to problems.
- Can freely communicate and cooperate with other teams.
- Can analyze numerical data and draw conclusions from them; proficient in MS Excel and Google Analytics.
Seniority level
Employment type
Job function
- Marketing
- Industries: Technology, Information and Internet and Internet Marketplace Platforms
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Additional
We reserve the right to remove any posting that is no longer active. This description reflects current responsibilities and requirements as of the date posted.
