Informacje o stanowisku

responsibilities :

• Creating and executing cross-channel personalization strategies (email, push, SMS, web/app),
• Customer segmentation and implementation of a test-and-learn approach, including A/B testing,
• Recommending and co-developing solutions based on AI/machine learning,
• Monitoring KPIs, identifying deviations, and recommending process improvements,
• Managing and developing the personalization platform, including: monitoring tool performance and identifying issues, implementing new contact channels (e.g. push, SMS), proposing and initiating corrective actions,
• Creating and maintaining process documentation - standards, manuals, guidelines,
• Collaborating with local markets on adapting and implementing personalization solutions,
• Conducting trainings on tools, processes, and personalization best practices.
• Identifying regulatory, technical, and business risks, and addressing them in close cooperation with stakeholders.

• Minimum 5 years of experience in digital marketing, personalization, CRM, or marketing automation.
• Experience in customer segmentation, data analysis, and A/B testing.
• Understanding of modeling processes and system integration (experience with CDP is a plus).
• Familiarity with personalization and marketing automation tools (e.g. Salesforce Marketing Cloud, Adobe Target, GA4, BI tools).
• Ability to analyze KPIs and draw business conclusions based on data.
• Ability to create documentation and deliver trainings,
• High level of independence, initiative, and communication skills,
• English language proficiency at minimum B2 level.

• Employment based on employment contract / B2B
• Flexible starting hours
• Possibility of full remote work / hybrid model (depending on the place of residence)
• Attractive employee benefits package: private medical care (Luxmed), subsidy for Multisport card, additional benefits tailored to your needs within the cafeteria system, group insurance for employees on preferential terms
• Opportunity to receive an attractive bonus in the employee referral program
• Possibility to rent a company car for private use

• sharing the costs of sports activities
• private medical care
• life insurance
• remote work opportunities
• flexible working time
• corporate car available for private use
• preferential loans
• no dress code
• parking space for employees
• employee referral program
• Kafeteria MyBenefit

Wrocław - Oferty pracy w okolicznych lokalizacjach