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Overview
Doritos is a global powerhouse brand with huge growth potential. In Poland, we are on an exciting journey of dynamic expansion, and this new role is a strategic step to accelerate that momentum. We are looking for a bold, consumer‑centric leader to take charge of Doritos in Poland and play a pivotal role in shaping its success across Eastern Europe. This is not just a job—it’s an opportunity to drive innovation, unlock new growth opportunities, and create outstanding communication platforms that resonate with young, trend‑setting consumers. You will collaborate closely with global hubs, sector teams, and local markets to turn global strategies into local wins.
Responsibilities
- Lead the Doritos business in Poland: Manage and inspire a 2‑person team (SBM and BM), fostering collaboration and growth.
- Shape the growth strategy: Co‑develop the brand strategy, annual marketing calendar, and budget.
- Own innovation: Lead end‑to‑end innovation projects—from concept to commercialization—partnering with R&D and regional teams.
- Create bold communication: Deliver 360° campaigns (TV, digital, KV) in partnership with agencies and global teams, ensuring consistency and impact.
- Collaborate across markets: Build strong relationships with cross‑functional teams and EE markets, influencing strategic portfolio decisions.
- Champion consumer centricity: Ensure every initiative strengthens brand health and delivers exceptional consumer experiences.
Qualifications
- University degree, Marketing/Management degree is an advantage
- 8‑10+ years of marketing experience (in a FMCG company/ advertising agency/research agency)
- Experience with business processes: marketing budgeting, conducting marketing and advertising activities, budget control, brand/product launches
- Experienced enthusiast in building brands and driving business
- Strong Strategic capabilities
- High Project Management skills
- Experience in team management
- Fluent in Nielsen and with strong Analytical Skills
- Excellent Collaboration and Communication Skills, ability to build cross‑functional relations
- Flexibility to adapt to a changing business environment
- Ability to work independently, self‑motivation and passion for learning and development
- Fluent English & Polish
This is a role for a mature, ambitious manager who wants to make an impact on a global brand, lead bold initiatives, and shape the future of Doritos in Poland and beyond.
Location & Work Mode
This role is based at our main office at Plac Konesera 12, Warsaw. We work in a hybrid model, typically around 3 days per week in the office.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Manufacturing and Food and Beverage Services
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