Informacje o stanowisku

technologies-expected :

• Google Analytics
• Google Tag Manager
• Big Query
• SQL
• E-commerce
• Microsoft Excel

• Senior eCommerce Data Analyst guides and provides advanced expertise on eCommerce analytics concepts for the organization. Person in this role applies and inspires the adoption of advanced web analytics across the eCommerce landscape and takes the lead to deliver data & analytics solutions. He/She partners with stakeholders to understand business case (works closely with Product Owners), defines solution, and oversees configuration & development (liaise with other data development teams).
• An important part of the role is to be a point of contact for business stakeholders to understand and assess the needs, navigate complex data (behavioral, transactional, customer related) to extract complete and accurate insights supporting strategic and operational business decisions.

• Coordinate and advise on Google Analytics and Tag Manager setup for eCommerce
• Design measurement plans, implement tags/events, and document configurations
• Collaborate with marketing, development, and data teams to align tracking with business goals
• Oversee testing, troubleshoot GTM issues, and ensure data accuracy
• Manage GTM and GA accounts and support end users
• Conduct full-cycle data analysis, from requirements gathering to reporting and insights
• Analyse customer, transactional, and web data to identify opportunities and challenges
• Support data-driven projects, develop eCommerce data models, and A/B testing processes
• Deliver training on web analytics and reporting tools

• High level of expertise in Google Analytics (including GA4), Google Tag Manager, A/B testing tools
• At least 7 years of experience working as an eCommerce Data Analyst or in a similar role
• Bachelors degree in Digital Marketing, Mathematics, Econometrics, Quantitative Methods, Computer Science, or related discipline
• Deep understanding of the eCommerce platform development process and how it integrates with tracking systems
• Familiarity with how eCommerce platforms are structured and how product data, user actions (e.g., add to cart, checkout), and transactions are handled
• Working knowledge of BigQuery (advanced), SQL, and Excel
• Hands-on experience with developing dashboards in data visualization tools (e.g., PowerBI)
• Proficiency with Hotjar, Clarity (or equivalent)
• Fluent Polish required
• Residing in Poland required

Wrocław - Oferty pracy w okolicznych lokalizacjach