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Senior Insight Analyst required to joining our rapidly expanding Customer Insight and Activation team (CIA). As a Senior Insight Analyst you will have the opportunity to work on multiple projects with some of our largest projects. Reporting to the Insights Principle, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it’s an opportunity to help shape the digital and business strategies of some of the world’s leading brands and retailers! We are tool agnostic and depending on client requirements you will use tools like Google Analytics, Adobe Analytics or Content Square for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of Google Data studio, Power BI, Advanced Excel and PowerPoint for visualisation. Also you may be required to work with the wider GCP or Microsoft tool suite to leverage other type of data in your analysis.
Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)
Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications, instore devices)
Creating detailed insight reports that cover key findings and recommendations.
Presenting your findings to a senior-level client audience and helping them understand what it means for their business.
Working with our internal CX and Design teams to inform the creation of new websites and apps.
Answering client queries and running training sessions with them
Please note that this job is a full-time position located in Poland, but the selection process will be conducted in English.
Please send over your CV in English.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
We are VML Enterprise Solutions - a group of talented engineers, tech experts, and creators who combine our passions and contribute to the IT world. You may know us better as Wunderman Thompson Technology – in 2024 we changed our name, but at the same time, we remained a great team of people who deliver our best. We design, build, manage and run complex technology platforms and help our clients to benefit from our work and creativity.
I hereby acknowledge that VML Enterprise Solutions Sp. z o.o., Poznań ((61-569), ul. Wierzbięcice 1A is authorized to process my personal data included in my job application including my name and surname, date of birth, contact details which I indicated, as well as information about my education, professional qualifications and previous work experience (where it is needed to confirm competences and experience), for the purposes of the current recruitment process, and being aware that I can withdraw my consent mentioned below at any time by submitting my withdrawal to and that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal: I hereby authorize VML Enterprise Solutions Sp. z o.o., Poznań (61-569), ul. Wierzbięcice 1A to process my other personal data included in my job application for the purposes of the current recruitment process.