At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities, collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our clients challenges of today and tomorrow. Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose.
responsibilities :
Design, build, and validate Marketing Mix Models to quantify marketing impact and ROI across multiple touchpoints.
Develop robust data pipelines for data ingestion, transformation, and validation across various sources (digital, CRM, media spend, and sales).
Apply econometric and machine learning techniques (e.g., regression, Bayesian modelling, time-series analysis) to explain business outcomes.
Collaborate cross-functionally with marketing, finance, and data engineering teams to align on KPIs and measurement frameworks.
Automate MMM workflows using Python, R, and cloud-based tools (AWS, GCP, Azure).
Present insights to senior stakeholders in a clear, business-oriented manner.
Support model governance, documentation, and continuous improvement of MMM frameworks.
requirements-expected :
5+ years of experience in Data Science, Econometrics, or Advanced Analytics.
Proven experience developing and maintaining Marketing Mix Models (MMM) at scale.
Strong proficiency in Python and/or R for data manipulation, modelling, and visualization.
Deep understanding of marketing metrics (ROI, CPx, media elasticity, saturation, adstock, etc.).
Experience working with marketing and sales data from sources such as Google, Meta, Salesforce, or Adobe.
Solid grasp of statistical modelling, Bayesian inference, and regression analysis.
Excellent communication and presentation skills in English.
offered :
Well-being culture: medical care with Medicover, private life insurance, and Sports card. But we went one step further by creating our own Capgemini Helpline offering therapeutical support if needed and the educational podcast "Lets talk about wellbeing" which you can listen to on Spotify.
Access to over 70 training tracks with certification opportunities (e.g., GenAI, Excel, Business Analysis, Project Management) on our NEXT platform. Dive into a world of knowledge with free access to Education First languages platform, Pluralsight, TED Talks, Coursera and Udemy Business materials and trainings.
Continuous feedback and ongoing performance discussions thanks to our performance management tool GetSuccess supported by a transparent performance management policy.
Enjoy hybrid working model that fits your life - after completing onboarding, connect work from a modern office with ergonomic work from home, thanks to home office package (including laptop, monitor, and chair). Ask your recruiter about the details.
benefits :
sharing the costs of sports activities
private medical care
life insurance
no dress code
parking space for employees
extra social benefits
redeployment package
employee referral program
charity initiatives
access to courses e.g. Excel, VBA, RPA, Customer Care
