Who Are We

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote‑friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

What Were Looking For

As our marketing team continues to evolve, we are looking for a Senior Creative Marketing Specialist to join us. If you’re an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you.

Key Responsibilities

• Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google).
• Translate insights into actions that resonate with our target audience.
• Innovate using new tools, frameworks and methodologies to enhance creative output.
• Generate fresh, user‑centric creative ideas that are highly relevant to the strategy and write briefs.
• Analyze UA results and creatives’ performance to improve metrics.
• Conduct consistent market research and competitor analysis to extract industry trends and insights; apply this knowledge to drive innovative solutions.
• Give constant feedback, share best practices, and act as a mentor for less experienced teammates.
• Manage full‑cycle creatives’ production: from idea to final implementation, motivating the team to achieve the best possible result.
• Plan and coordinate your own workload, prioritise tasks and goals.
• Collaborate closely with cross‑functional departments to optimise processes and amplify operational efficiency.

Required Professional Skills

• Minimum 3 years of relevant experience as a Creatives Producer or similar position.
• Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google.
• Experience in creating UGC and storytelling content and writing persuasive direct‑response communications.
• Outstanding skills in generating creative concepts that regularly outperform benchmarks, with a proven track record of achieving marketing KPIs.
• Strong background in performance marketing driven by insights and analytics.
• Excellent project and time management skills.
• Empathetic team‑development skills that foster both individual growth and team‑wide success.
• Experience presenting work confidently and explaining creative choices within a broader context.
• Open and effective communication aimed at building trust with stakeholders.
• Operate autonomously and proactively.
• Upper‑intermediate or advanced English level.

Additional Qualities That May Be Helpful

• Knowledge of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features and trends (plus).
• Ability to utilise AI tools like Midjourney and ChatGPT for creating and iterating ads.
• Profound awareness of trends within the health and fitness vertical.
• Experience with subscription‑based applications and mobile advertising market.
• A genuine passion for wellness and health tech.

Recruiting Process

• Recruiter call
• Meet a team member
• Skills assessment
• Meet the Leadership team

Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth.
• Lead by Example: Every team member is empowered to inspire and make an impact.
• Results‑Driven: We focus on achieving meaningful outcomes, not just effort.
• We Are Well‑Makers: Be part of a movement creating a healthier, happier world.

Product Highlights

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit — http://walkfit.pro

Position Details

Senior level: Mid‑Senior

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Wellness and Fitness Services

Referrals increase your chances of interviewing by 2x.