Join to apply for the Senior Creative/Content Producer role at Welltech.

Who Are We?

Welltech—where health meets innovation! As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps. Our mission is to improve the health of millions through nutrition trackers, fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health is felt daily. At Welltech, we strive to be proactive wellness partners for our users, continually evolving ourselves.

What Were Looking For

We’re looking for a strategic and experienced Senior Content Producer to shape our content vision, quality standards, and production processes for our core products. The role includes end-to-end production of high-quality multimedia content and driving product impact through engagement, retention, and user activation.

Key Responsibilities

• Lead development of visual and semantic concepts for new content, including workouts and app experiences.
• Conduct market analysis, competitor research, and user behavior studies focused on content formats and preferences.
• Identify emerging trends in wellness and content to inspire innovative production choices.
• Formulate and test content hypotheses using qualitative and quantitative data before scaling production.

• Own the full production cycle—from concept and scheduling to shoots and post-production.
• Organize and direct various shoot types: large-scale, test, mobile, and international.
• Maintain content production calendars to ensure on-time and efficient delivery.
• Oversee all stages (pre, production, post) to ensure consistency and high standards.

• Act as the guardian of our brand identity, ensuring consistency across all content formats.
• Define and implement clear visual standards, mood boards, and technical guides.
• Promote inclusive representation—ensuring diversity in age, body type, and ethnicity.

• Partner with Product Managers, Designers, and other stakeholders to align content with product goals.
• Advocate for creative decisions with clear reasoning and impact on UX and brand.
• Oversee workflows, contracts, and payments for freelancers and content assistants.
• Mentor junior team members and foster a culture of feedback and learning.

• Proficient in post-production tools (Adobe Premiere, After Effects, DaVinci Resolve).
• Leverage AI tools (e.g., GPT, Veo, MidJourney, HeyGen) to boost creativity and productivity.
• Use analytics dashboards (YouTube Studio, Google Analytics) to drive content decisions.

What You Bring

• 10+ years of experience in a Content Producer or related role with a standout portfolio.
• Deep understanding of end-to-end video production, from planning to editing.
• Experience in content strategy based on user research and performance data.
• Strong organizational skills and history of managing large teams and complex projects.
• Expert in editing software with a sharp eye for visual/brand alignment.
• Familiarity with content testing, hypothesis building, and data-informed creativity.
• Strategic mindset and passion for health, fitness, and wellness trends.

Candidate Journey

• Recruiter Call → Meet a Team Member → Skills Assessment → Meet the Leadership Team

Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions personal and professional development.
• Lead by Example: Have the power to inspire and drive impact across the team.
• Results-Driven: Focus on meaningful outcomes and real difference.
• We Are Well-Makers: Build a healthier, happier world together.

Check Out Our Products

• Muscle Booster ?
• Yoga-Go ?♀
• WalkFit ?♂