Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. ?

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

What Were Looking For

We’re looking for a proactive, detail-oriented, and user-driven Content Manager to help deliver high quality and impactful in-product content for a next-generation health and wellness mobile app. This role focuses on in-app experiences — including video classes, written guidance, recipes, and interactive features.

As Content Manager, you’ll play a key role in executing and operationalizing the content strategy, managing production workflows, ensuring quality, and using data to drive improvements. Youll collaborate cross-functionally with product, design, and research teams to deliver content that’s engaging, effective, and aligned with our users’ goals.

Key Responsibilities:

• Manage the end-to-end workflow of in-app content initiatives — from planning through to launch across multimedia formats (video, audio, text, interactive), ensuring timely delivery and consistent quality.
• Maintain and enforce editorial standards and brand guidelines across all content types.
• Collaborate with content strategists, designers, producers, and subject matter experts to deliver high-impact, user-centered content.
• Partner with UX researchers and analysts to incorporate user insights and behavioral data into content decisions and iterations.
• Contribute to A/B testing initiatives — helping define testable hypotheses, implement variants, and track performance metrics.
• Monitor and report on key content performance indicators (e.g., engagement, retention, completion rates) using relevant dashboards and tools.
• Identify opportunities to repurpose or adapt in-product content across other channels (e.g., CRM, lifecycle marketing) to extend value and reach.
• Proactively identify process improvements and contribute to scaling a high-quality, data-informed content operation.
• Stay ahead of market, product, and health/wellness content trends — and actively shape them — to position the brand as a leader in the space.

Required skills

• 5+ years of hands-on experience managing content within a mobile or digital product environment — ideally in wellness, health, fitness, or education.
• Proven ability to manage multi-format content projects (video, text, audio, or interactive) from concept to launch.
• Strong editorial judgment with a track record of delivering clear, engaging, and user-focused content.
• Comfortable working with product, UX, and research teams to align content with user needs and product goals.
• Confident using data tools (e.g., Amplitude, Google Analytics, or similar) to monitor performance and guide decisions.
• Experience working within A/B testing frameworks and applying insights to optimize content experiences.
• Highly organized and proactive, with excellent communication skills and the ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Fluent in written and spoken English with strong attention to tone, clarity, and accuracy.

Candidate journey

⭕ Recruiter call --> ⭕ Meet a team member --> ⭕ Skills assessment--> ⭕ Meet the Leadership team

Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

http://walkfit.pro

yoga-go.fit

musclebooster.welltech.com