The project involves Salesforce CRM implementation for a reinsurance company.
Senior Business Analyst - Marketing Automation (k/m/*)
Your responsibilities
- Proactively proposing functional improvement areas
- Engineering business requirements
- Overseeing current BAs to ensure all processes are aligned with marketing best practices, Swiss Re processes, and platform standards
- Designing and executing change management activities (trainings, manuals, surveys, community calls)
Our requirements
- Minimum 5–7 years of experience
- Minimum 1 year of experience in Marketing Automation
- Dynamics knowledge (must have)
- English - min. B2, (must have)
- Optimizely knowledge