Responsible for Lancôme skincare category for Polish & Baltics markets building consumer knowledge and competitive analysis by Axe, Franchise, Product, working closely with the data & insights team.
Build brand equity and corresponding strategy for products & categories, including pricing and distribution recommendation.
Proposing and monitoring marketing mix strategies to build integrated and engaging consumer brand experiences (with growing focus on digital & influencers).
Implementing global communication materials and work closely with communication and engagement teams on local relevancy based on consumer and market profile.
Develop the annual product plan addressing O+O principles leading to consumer recruitment and loyalty.
Own the responsibility of forecasting for new launches, from competitor benchmarking to working closely with Supply Planning and Sales.
Analyze performance, tracking ROI and working closely with finance on the profitability of products range.
Manage given budget: follow price strategy & profitability of the category, A&Ps management.
We can't wait to meet you if you...
Have at least 6 years of experience in Brand/Product management gained in a fast-paced environment (preferably FMCG), where power brands are part of your everyday work.
Have passion, interest in and understanding of skincare category and/or luxury brand management environment.
Are experienced in and have proven success in driving local relevancy for the brand especially in advocacy and digital area.
Are experienced in leading data driven brands and have strong market data analytical skills.
Are/have been working in an international environment and managing complexity is a part of your everyday work.
Strong leadership skills and strategic thinking.
Are a creative thinker, always looking for innovative ways to engage consumers, and enhance the brand experience.
Being proactive and not afraid to challenge the status quo.
Fluency in English and Polish.
We offer:
Friendly and dynamic work atmosphere in diverse environment of the market beauty leader.
Plenty of opportunities to grow – cross-divisionally and functionally.
New Activity Based Working & sustainable office in the heart of the city.
Dedicated Buddy from day one!
Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more.
