Senior BI Analyst (Web) / VBET at VBET

About the Company

VBET is an award-winning sports betting and gaming operator with over 20 years of experience in the industry. We have shifted from a start‑up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.

About the Role

We are looking for an experienced Senior BI Analyst focusing on web analytics. Your responsibilities will include tracking, collecting, and analyzing data from different sources, developing campaign strategies and funnels, optimizing and reporting online campaign performance, based on collected data.

The candidate must have hands‑on experience in all Analytical and Digital platforms, like Google Analytics, Google Tag Manager, Google Ads, Google Data Studio, Facebook Pixel, Firebase, Appsflyer, etc.

Key Responsibilities

• Have a comprehensive understanding of the games’ rules
• Setup, monitor and standardize Digital tools across all GEOs (GTM, GA4, Appsflyer, Redtrack, etc)
• Collecting and analyzing customer, marketing, and web behavioral data from different channels
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
• Developing and presenting outcomes from your analyses, including actionable insights and recommendations
• Developing digital campaign and web measurement strategies
• Creating dashboards, data visualizations, campaign and website performance reports
• Monitoring and analyzing digital media/website/campaigns performance in different regions and addressing issues to corresponding teams
• Setup tracking of new advertising campaigns/channels on request
• Provide guidance, training and support on creating tracking links, funnels, pixels, conversions
• Measuring and reporting performance of all digital marketing campaigns and assessing goals (ROI, CPA, LTV, etc)
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Required Qualifications

• Experience in statistical models
• Knowledge of SQL and/or Python is a big plus
• Strong knowledge of tracking and analytical tools – GTM, Google Analytics 4, Facebook Pixel, Appsflyer, Google Ads conversions, Ad Trackers, etc
• Strong understanding of Digital Marketing KPIs, such as CPC, CPM, CTR, CPA, LTV, etc
• Comfortable working in a fast‑paced team environment
• Project management skills and attention to detail
• Knowledge in social media platforms, as well as with SEM, media buying, Influencer marketing, etc
• Strong analytical and strategic thinking skills
• Ability to make data‑driven decisions
• Ability to work with digital tools such as Google Analytics, Semrush, Similarweb, Heepsy, Ads Managers, Google Ads, Programmatic platforms, etc. (certifications is a plus)

Competences

• Strong analytical and problem‑solving skills to interpret complex data and extract actionable insights
• Proficiency in data visualization tools such as Tableau, Google Data Studio, and Excel
• Detail‑oriented mindset to ensure accuracy in reporting and data tracking
• Strategic thinking to develop and optimize marketing campaigns based on data‑driven insights
• Ability to work with large datasets and utilize SQL or Python for data analysis
• Effective communication skills to present analytical findings to stakeholders in a clear and concise manner
• Ability to adapt to fast‑changing digital marketing trends and emerging tools
• Strong organizational skills to manage multiple projects and deadlines effectively

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Analyst and Information Technology

Industries

Technology, Information and Media