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Regional Marketing Manager – Poland & East Europe

Your main focus will be on driving lead generation and brand awareness within the East European market. To do this, you will work closely with a content marketer to produce marketing initiatives tailored to local market trends and regulations. Your goal is to meet specific targets for lead generation, lead nurturing, opportunities creation, sold units, awareness, and PR.

Your challenges include:

• Generating leads and opportunities for Sales from various sources (digital marketing, events, regional activities, partners, referrals, etc.)
• Ensuring marketing activities significantly contribute to final Sales results
• Managing the win rate from lead/opportunity status to signed contracts
• Collaborating with internal stakeholders
• Building strong relationships with partners, including Bridgestone marketing, resellers, integration partners, and business partners
• Developing and implementing a comprehensive marketing plan and strategy
• Managing the marketing budget (planning and performance)

Who are you?

We are looking for an experienced marketer with:

• 5+ years’ experience in B2B marketing (required), with industry experience in Telematics, SaaS, Automotive, EV, IT, or Technology (advantageous)
• A good overview of marketing activities (lead generation, inbound, outbound, advertising, brand awareness, digital marketing) and knowledge of sales processes and lifecycle
• Experience working with external agencies (PR, media, events) and managing complex projects involving multiple stakeholders
• Autonomy, self-discipline, multitasking, and prioritization skills aligned with strategic goals
• Results-oriented mindset driven by KPIs and efficiency
• Fluency in English and Polish

What can you expect from us?

Work in a fast-paced, innovative, and international environment, engaging with different countries and cultures.

A company culture that values hard work and having fun. We believe in working with great people and making things happen quickly without unnecessary layers.

Additional benefits include:

• Up to 3 days of remote work per week
• € gross allowance to set up your home office
• Monthly home office allowance
• Opportunity to work abroad for some days each year
• Birthday off and volunteering leave
• Unlimited access to LinkedIn Learning
• Access to Gofluent for language learning
• Employee Assistance Program
• Discounts via My Benefit platform (sport clubs, cinemas, restaurants, etc.)

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