We are looking for a Product Owner experienced in omnichannel marketing technologies, particularly Salesforce Marketing Cloud. In this role, you will collaborate closely with product leaders, global and local GTMC teams, and agile delivery teams to enhance the adoption and efficiency of campaign solutions. This is a role requiring a strong technical and agile background, along with excellent stakeholder management skills.
responsibilities :
Supporting business areas in creating and optimizing omnichannel journeys (email, SMS, WhatsApp, push, etc.)
Defining, prioritizing, and managing the Product Backlog for the COE Campaign POD team
Translating features into user stories with clear acceptance criteria and ensuring sprint goals are met
Coordinating delivery and validating the readiness of features for deployment
Driving adoption of tools by ensuring that proper training and documentation are in place
Managing technical debt reduction initiatives and contributing to platform integrity and security
Collaborating with other product owners and cross-functional teams to align on strategy and timelines
Tracking and reporting KPIs, risks, issues, decisions, and changes in scope related to product delivery
Supporting global and local marketing teams by providing guidance on platform capabilities, metrics interpretation, and best practices
requirements-expected :
At least 5 years of experience in the IT industry, with a minimum 3 years strictly in the Product Management or similar role with a focus on digital technologies
