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As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.The Product Marketing Manager will own and drive the product centric marketing strategy for Mac for the Polish and Turkish markets in the CEMEA regional product marketing organization. A critical function of this role is to be the spokesperson for their product in market.The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.To be truly successful in this role, you will need to have an undeniably strong passion for Apple products, desire to win, curiosity to be better, ability to navigate in a world of ambiguity, finesse and craft in product storytelling, creative and innovative problem solving, the motivation to inspire others and to build strong and lasting relationships throughout the organization.
Articulate the Mac opportunity across Poland and Türkiye and provide product insight and leadership from introduction through end-of-life to the Marketing and Sales organizations.Work with local and regional teams to execute related product launches and marketing activations with excellence.Contribute to the annual CEMEA Marketing plan, evaluating product, consumer research and business trends to outline key opportunities and prioritize actions that drive growth and category leadership.Liaise with worldwide teams like Product Marketing and Engineering for regional business needs and feature requirements, influencing the product feature roadmap, making clear recommendations that improve customer experience.Become a visible and vocal member of the International Product Marketing team.Be the guardian of your respective product messaging and positioning across every customer touch point, advancing the cause of excellence.Possess expert knowledge of competitive and third party products and strategiesBuild a sphere of influence across multiple internal functions / divisions.