Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the worlds leading public cloud and silicon providers and industry leaders in many sectors. Canonical is founder‑led, profitable, and growing.

Product Marketing Manager

Location: EMEA – Remote

At Canonical, the product marketing team is not just marketing products—we’re building the best Go‑To‑Market engine in the open source world. We’re growing fast and looking for a Product Marketing Manager to join our team—someone who loves technology, thrives in fast‑paced environments, and wants to make a global impact.

Why You’ll Love This Role

You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike. You’ll collaborate cross‑functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life. You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out. You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement. You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high‑performance environment.

Responsibilities

• Develop and execute go‑to‑market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross‑functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross‑sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

Qualifications

• A passion for technology and open source—you get excited about innovation, software, and community‑driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Nice‑to‑have skills

• Data‑driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross‑functionally with product, sales, partners, and marketing teams.

Benefits

• Fully remote working environment – we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long‑haul company events

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Software Development

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. Canonical provides a unique window into the world of 21st‑century digital business. Canonical is an equal‑opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.