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Overview
The Product Marketing Manager is responsible for driving go-to-market strategies, crafting compelling product messaging, and ensuring successful product launches that resonate with target audiences. This role bridges the gap between product development and customer engagement by translating technical features into clear, customer-focused benefits. The ideal candidate is a strategic thinker with strong communication skills and a deep understanding of market dynamics, customer needs, and competitive positioning.
Responsibilities
- Understands customer needs, market trends, and competitive landscape
- Study company products and translate technical details into benefits for the user in close alignment with product management
- Craft compelling product positioning and messaging that differentiates the product in the market across marketing channels (landing pages and campaigns)
- Collaborate with content and lead generation team to create campaigns that drive awareness and leads
- Tailor communication for different segments and channels by selecting and creating the appropriate marketing content (e.g., print, digital, social) for each audience
- Ensures sales enablement by providing relevant material
- Organize and coordinate the market launch of new products and concepts
- Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content
- Work with in-house or external Writers and other content creators to create the desired content
- Develop and maintain relationships with external vendors whose products or services will be needed for the product marketing
- Measure and analyze the effectiveness of product campaigns and initiatives using various analytical tools and provide actionable insights and recommendations for improvement
Qualifications
- 3–7 years of experience in product marketing, brand management, or go-to-market strategy, ideally in a B2B or tech environment
- Strategic thinker with a customer-first mindset
- Proven success in launching products, developing positioning and messaging, and driving customer engagement
- Deep understanding of market research, customer segmentation, and competitive analysis
- Excellent written and verbal communication skills, with the ability to translate complex features into clear customer benefits
- Strong skills in positioning, messaging, and storytelling tailored to different buyer personas
- Experience in tools such as: Adobe Illustrator, Photoshop, InDesign
- Experience with go-to-market planning, sales enablement, and lifecycle marketing
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics)
- Ability to collaborate cross-functionally with product management, sales, and customer service teams
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Location
Your Location: Poland - Krakow
Diversity, Equity & Inclusion (DEI)
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