Join to apply for the Product Marketing Lead role at Livespace.
Location: Remote (PL) or hybrid – Warsaw, Mokotów
Contract: B2B or Employee Contract
Language: English
Planned start date: January 2026
About Livespace
Livespace – a CRM that has been helping SMB companies scale their sales for 12 years. We support sales leaders, sales reps, and business owners in building effective sales processes that truly translate into growth. Over 1,200 customers already trust us, and our mission is to provide a tool and to educate the market. We operate in Poland and are expanding dynamically in Romania, where we’re seeing early success.
About the Role
We’re looking for a Product Marketing Lead who will make users fall in love with our product. Someone who knows that effective marketing starts with deeply understanding the product and the value it delivers.
Responsibilities
- Help people understand, love, and fully leverage Livespace – positioning it as a tool for scaling sales and managing teams.
- Connect the product with real user needs.
- Create communication, materials, and actions that increase feature adoption, retention, and expansion.
- Support Customer Success and Marketing in identifying MQLs among potential customers and existing users.
- Build and nurture the relationship between the product and users through onboarding, communication, and educational content.
- Generate conversion‑focused communication from first website visit to trial activation and purchase decision.
- Identify cross‑sell and expansion opportunities with the CS team and design actions that encourage customers to discover new features.
- Produce case studies, video testimonials, and product materials that demonstrate real value.
Your Key Tasks
- Creating educational content showcasing Livespace value (feature descriptions, case studies, webinars).
- Owning trial onboarding so new users immediately see the value.
- Co‑creating and executing communication for new feature launches and adoption.
- Designing expansion and cross‑sell campaigns – spotting growth potential within the existing customer base and passing MQLs to CS.
- Co‑creating lead‑generation initiatives based on the product value (webinars, reports, case studies).
- Ensuring consistent messaging across marketing and product channels.
KPIs You’ll Own
- Trial‑to‑paid conversion rate.
- Number of MQLs from lead‑generation activities.
- Number of MQLs from actions targeted at existing customers (expansion, cross‑sell).
About You
- Experience in product marketing (SaaS/B2B tech is a strong plus).
- Ability to connect data, user needs, and communication.
- Understanding of B2B sales processes.
- Strong writing skills that make product value easy to understand.
- Experience creating case studies, testimonials, and customer stories.
- Comfortable communicating in English (Romanian is a plus).
Nice to Have
- Experience acting as a website owner.
- Knowledge of tools such as WordPress, GA4, Hotjar, Looker, Pendo, UserPilot.
What We Offer
- 13,000–16,000 PLN net per month on a B2B contract.
- 26 paid days off on a B2B contract.
- Option to choose an employment form (B2B or employment contract).
- A company laptop.
- Allianz insurance package.
- Remote work with one in‑person team meeting per month in our Warsaw office.
- Real impact on product, communication, and user experience.
- Freedom to experiment and space to try new ideas.
- A culture where marketing = value, not noise.
Who You’ll Work With
- Karolina Adamska – Head of Marketing – strategic support and process streamlining.
- Customer Success Team – collaborative design of activation, retention, and expansion activities.
- Product Team – defining product vision, shaping roadmap, prioritizing features, collaborating with Engineering.
- Wojtek Kosmala – Demand Generation Lead – SEO, campaigns, analytics, conversion optimization.
- Maciek Kasica – Marketing Manager – technical support: website management, automations, integrations, tooling.
- Ania Kucowska – Senior Designer – visual consistency, landing pages, product assets.
Recruitment Process
Stage I – Interview: Conversation with Head of Marketing.
Stage II – Task Presentation: Presentation of a practical assignment to Head of Sales, Head of Marketing, and Founders.
Reporting to
Head of Marketing
About Livespace
We help SMB sales teams achieve predictable growth with a process‑oriented SaaS CRM. Over 1,200 companies use Livespace to run sales the way they actually work.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Information Technology, Marketing, and Product Management
Industries
Information Services and IT Services and IT Consulting
