Product Marketing Director – Equipment, Robotics & Digital Solutions (Europe)

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Location: Europe

Reports to: President, Europe

Job Description

We are looking for an experienced Product Marketing Director to lead ESAB’s Equipment, Robotics & Digital Solutions strategy across Europe. This role will drive product marketing excellence, support commercial growth, and oversee our European Aftermarket organization.

Key Responsibilities

• Develop and execute European strategies for equipment, robotics, and digital solutions.
• Lead go-to-market plans and product launches.
• Drive competitive positioning, portfolio growth, and commercial performance.
• Provide sales teams with tools, training, and insights to accelerate growth.
• Lead the European Aftermarket organization (incl. ARC network).
• Improve customer satisfaction through service quality, spare parts efficiency, and technical support.
• Standardize service protocols and enhance first‑time fix rates.
• Work closely with Global Product Teams, R&D, Quality, Supply Chain, and Marcom.
• Manage escalations and support customer‑facing initiatives, trade shows, and distributor events.
• Lead Product Marketing Managers, Robotic Business Development, Sales Support, and Aftersales Managers.
• Build a collaborative, high‑performance, customer‑focused culture.

Your Profile

• Bachelor’s degree in Engineering, Business, Marketing, or related field (Master’s/MBA preferred).
• 10+ years’ experience in product marketing, commercial leadership, or business development in industrial equipment, automation, or welding.
• Strong experience in cross‑functional leadership and aftermarket operations.
• Familiarity with robotics, digital platforms, and automation.
• Fluent English; additional European languages are an advantage.
• Willingness to travel approx. 30–40% across Europe.

Why ESAB?

• Strategic European leadership role
• High‑impact position with visibility across the organization
• Hybrid/remote work options depending on location
• Learning & development through LinkedIn Learning and EBX
• Inclusive, collaborative, and growth‑oriented culture
• Global career development opportunities

Ready to make an impact? Join ESAB and help shape the future of equipment, robotics, and digital solutions across Europe.

Seniority level: Director

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Machinery Manufacturing