Overview

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Responsibilities

• Developing the annual marketing strategy and plans for the brands and proposing them to the top management.
• Elaborating and proposing product launch strategy; Regularly monitor and report market information regarding consumers, products and market trends.
• Regularly monitor and report market share evolution for the brands and propose actions to improve performance.
• Plan, manage and track marketing budget, by ensuring the effective allocation of resources to maximize ROI.
• Training of the detailing and sales team for the products in the portfolio.
• Elaborating of detailing scenarios and Vs structure.
• Lead the development of marketing materials and campaigns and ensuring compliance with manufacturer, company policies and industry regulations.
• Keep close connections with HCP and contribute to the management of a collaborative relationship with key opinion leaders.
• Organizing brand participation to internal and external medical events, including materials and presentations.
• Develop media (TV, digital, radio etc) strategy and plans and regularly track performance in collaboration with media agency to achieve brand objective.
• Collaborate closely with sales and detailing team, proving best support for the field promotional activity.
• Participating in the department regular meetings and in the business reviews with the manufacturer and preparing the analysis required for the brands evolutions.
• Share market best practices with CEE marketing team and top management.

Requirements

• Education level : higher _ completed ( human medicine or pharmacy is an advantage )
• Foreign languages : English, professional use preferred
• Very good presentation skills
• Excellent planning and organizational skills
• Work experience _ necessary - the experience previously in a similar position for at least 3 years
• Minimum skills required: Ability to fast accumulate knowledge and information in regards to the scientifical information
• Proactivity and creativity
• Excellent communication skills, both oral and written

What Cencora offers

Benefit offerings outside the US may vary by country and will be aligned to local market practice. The eligibility and effective date may differ for some benefits and for team members covered under collective bargaining agreements.

Full time

Affiliated Companies

Affiliated Companies: Skills in Healthcare Poland sp. z o.o.