about-project :

Our Product Led Growth team focuses on the strategy that the product itself is the primary driver of user acquisition, retention, and expansion. PLG emphasizes making the product so valuable and user-friendly that it attracts, converts, and retains customers organically through its own merits.

responsibilities :

Growth Strategy & Execution
Develop and execute comprehensive PLG strategies that drive user acquisition, activation, feature discoverability and adoption, customer retention, and revenue expansion
Design and optimize user onboarding flows, trial experiences, and conversion funnels
Identify growth levers within the product and create experiments to maximize their impact
Partner with engineering, UI/UX, product marketing, marketing operations and data teams to implement growth-focused product initiatives
Data-Driven Decision Making
Establish and monitor key growth metrics including feature adoption rates, time-to-value, churn risk/health scores, and expansion revenue
Conduct deep-dive analysis to understand behavior patterns and ID optimization opportunities
Design and execute A/B tests and multivariate experiments to validate growth hypotheses
Create comprehensive dashboards and reporting systems to track PLG performance
Identify and track key growth metrics with an eye for optimization
User Experience Optimization
Reduce friction points in user flows and eliminate barriers to product adoption
Collaborate with UX/UI teams to create intuitive, self-service experiences
Implement in-product messaging, tooltips, and guidance systems to improve user success and feature discoverability
Cross-Functional Collaboration
Partner with Install Base (IB) marketing and customer success teams to identify expansion opportunities and reduce churn
Collaborate with engineering to prioritize and deliver growth-focused features
Coordinate with data science team to develop predictive models for user behavior
Work closely with other Product Managers to promote key capabilities
Product Development
Define product requirements for growth-focused features and enhancements
Oversee initiative launches, and measure impact on key growth metrics
Continuously iterate on capabilities based on user feedback and data insights
Other Expectations
This position will report to a Manager of Products within the Product organization
Workplace Expectations: on-site in Poznan (hybrid mode)

requirements-expected :

Requirements
5+ years product management experience, with 3+ years focused on growth or PLG initiatives
Proven track record of driving measurable growth results for a SaaS B2B organization
Experience with freemium, trial, or self-serve business models
Strong background in data analysis and experimentation methodologies
Technical Skills
Proficiency with analytics tools (Google Analytics, Mixpanel, Big Query, Tableau)
Experience with A/B testing platforms and statistical analysis
Proficiency using Microsoft 365 and Google Apps
Familiarity with HTML and JSON
Familiarity with Agile product management tools (Jira, Confluence, Productboard)
Basic understanding of SQL and ability to work with data teams
Knowledge of marketing automation and customer engagement platforms
Core Competencies
Strong analytical mindset with ability to translate data into actionable insights
Excellent communication skills and ability to influence cross-functional stakeholders across multiple time zones
Customer-centric approach with deep empathy for user needs and pain points
Comfort with ambiguity and operating in fast-paced, iterative environments
Proven Agile skills and ability to coordinate multiple initiatives