The candidate oversees the development and on-going management of assigned product lines and finishes at the European level to ensure the successful design, engineering, production, marketing, promotion. Integration and on-going management of Haworth Collection portfolio is part of the responsibility. The role will require the ability to work with multi-disciplinary teams in remote locations and drive team effort towards identified marketing goals.
Key Roles and Responsibilities
Identifies needs and trends across key European markets
Prepares business cases and develops strategies on how to implement them
Provides support to European sales teams to strengthen Haworth market position
Ensures feature/function/benefit and differentiating requirements satisfy market needs and product strategy. Coordinates with Industrial Design or external design partners the translation of criteria into product solutions
Defines short- and long-term product plans in conjunction with all functional departments
Manages product development projects including the coordination of other functional departments
Works with Marketing Communications on strategy for successful product launch
Leads completion of all key marketing deliverables within the Haworth new product development and implementation process. Coaches involved functions on completion.
Defines HW collection portfolio that complements Haworth product portfolio
Build a solid cooperation with Haworth Collection partners
Leads the integration of products into Haworth structure and manages the integration together with logistic, data, procurement and MarCom team.
Job Requirements and Qualifications:
• Graduate in Business Administration or Marketing or equivalent
• Minimum 3 years professional experience with increasing responsibilities
• Broad knowledge of marketing, product planning, project management and preferably basic knowledge of finance, engineering and manufacturing processes
• This job requires a candidate who is able to communicate in English. Any further European language is advantageous
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