Premium Spirits Trade Marketing Executive

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Responsibilities

• Provide regular support to PS Trade Marketing Managers and cross-functional team in preparation channel, brands plans and tailored made activities in order to set proper goals
• Execution of brand strategies, ensuring all trade marketing activities align with the brand’s vision and goals
• Organize and oversee promotional campaigns and activities across both traditional and digital channels, ensuring they support the broader marketing strategy and objectives. This includes in-store promotions, digital activations, event sponsorships, and POS material distribution
• Collaborate closely with the sales team to integrate trade marketing strategies with sales objectives, supplying the sales force with the tools and materials needed to boost effectiveness and retailer engagement
• Manage the trade marketing budget, allocating resources efficiently across various campaigns and activities to achieve the best ROI
• Monitor and analyze the performance of trade marketing initiatives, using data to evaluate their effectiveness and inform future strategies. Adjust campaigns based on real-time feedback to optimize results
• Plan and organize promotional events, workshops, or webinars, and attend them to facilitate their success
• Responsible for cooperation with external marketing agencies based on internal procedures (PO creations)

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• Proven experience in trade marketing, preferably within the alcoholic beverages sector or FMCG industries
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills, capable of working effectively across diverse cultural backgrounds
• Creative problem-solving abilities and attention to detail
• Fluency in English

About Us

We are Coca-Cola HBC, a growth-driven consumer goods business and strategic bottling partner of The Coca-Cola Company. Operating across 29 markets from Europe to Africa, our 24/7 portfolio reaches millions of consumers. With over 30,000 employees representing more than 70 nationalities, we create value for our people, customers, and communities, and we keep raising the bar together.

DIVERSITY HELPS US THRIVE

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.

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