PR & Social Media Manager – Sony Europe

Location: Warsaw, Poland

Responsibilities

• Develop corporate PR campaigns around key defined issues (Products, Research, Innovation, Corporate, CSR, Sustainability, Sponsorship, cultural partnerships etc.) to deliver the corporate PR and reputation strategy.
• Proactively develop Poland media contact network at senior technology, business, finance, editorial levels through regular touch points.
• Proactively develop influencers network from various Communities Of Interest.
• Plan and manage social media activities of Sony Poland using various social platforms, including (but not limited to) Facebook, Instagram, Tik Tok, X.
• Plan and manage regular contact with priority stakeholder groups (e.g. sector analysts, partner NGOs, etc.) — using key product, entertainment and services milestones to reinforce the Sony networked entertainment experience as a strategic priority.
• Identify appropriate public platforms, events and speaking engagements to build Sonys corporate visibility and awareness of strategic direction in Europe.
• Create core corporate communications tools and assets that can be deployed across Europe.
• Support crisis issues and management as necessary.
• Budget responsibility and financial dimensions: determined by line manager & project scope.

Qualifications

• Graduate level – preferably with languages including excellent spoken and written English; Additional professional training or equivalent qualifications.
• Strong network of contacts in key consumer, business and financial media (UK/Euro).
• Managing and executing key opinion formers and stakeholder engagement program mes and events.
• Successful corporate and stakeholder PR planning, events management and PR, influencer marketing and social media campaign delivery.
• Effectively managing multiple internal stakeholders to achieve agreement and direction.
• Strong understanding of social media as a communications tool.
• Hands on crisis and issues management.
• Briefing and managing agencies and advisors in a timely and cost effective way.4 years of experience to understand the unpredictability of the job and the flexibility required.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industry: Entertainment Providers

Office & Benefits

Based at the Warsaw Office, you will enjoy a modern working environment at City Gate near the centre of Warsaw, on the border of the Central Business District (COB) and Wola. The location guarantees easy access by public transport or car, with nearby metro stations. The office includes an onsite canteen and café, with free coffee and tea in the kitchen.

We provide competitive salaries and benefits, support a healthy work‑life balance with hybrid and flexible working policies, celebrate achievements with a recognition platform, and offer services and platforms for well‑being. Volunteering days are provided. Career development is supported through learning & personal development programmes and mobility opportunities across our 28 European countries.

We encourage diversity, equity, inclusion and belonging, and we want employees with diverse backgrounds and perspectives to shape our culture. Sony’s purpose is to fill the world with emotion through creativity and technology.