Overview

Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles. Welltech is where your impact becomes real. We grow together, drive results, lead by example, and are well-makers. If you thrive in a fast-paced environment, you’ll fit right in at Welltech.

What We’re Looking For

You’ll own the Google Ads strategy for one of our high-growth products while leading a strong team of UA Managers. With a six-figure monthly budget and real autonomy, you’ll mentor your team, build scalable acquisition frameworks, and drive growth through sharp, data-led decisions. This role blends strategic vision with deep Google Ads hands-on expertise and people leadership.

You’re a true growth hacker with a proven record of scaling DTC brands across Display, Demand Gen, Video, Search, PMax and UAC. Experience across other performance media buying platforms is a strong plus.

A strategic thinker with an entrepreneurial drive who isn’t afraid to get deep into optimisation — you keep a helicopter view while influencing every lever that drives campaign success: creative, onsite UX, product, analytics. You collaborate across teams to maximise performance and unlock opportunities for conversions, revenue, and ROI.

You’re an inspiring leader who can motivate, focus, and mobilise your team — even under high pressure.

What You’ll Do

• Own, develop, and scale the end-to-end strategy for high-budget Google Ads campaigns (mid–7 figures annually) across Demand Gen, GDA, YouTube, Search, PMax and UAC, delivering sustainable DTC acquisition at scale.
• Lead large-scale budget planning and forecasting, owning CAC, LTV/CAC, CVR, ROI and revenue KPIs, ensuring efficient delivery while identifying new growth opportunities.
• Build and manage optimisation roadmaps and quarterly OKRs, driving timely execution and continuously initiating and validating new tests and hypotheses to unlock incremental growth.
• Oversee the full creative performance pipeline — design and run testing frameworks, drive iteration cycles, and scale creative winners. Partner with the Creative team on direction and performance insights; provide data-grounded recommendations.
• Own funnel performance for all Google Ads campaigns, partnering with UX/Funnel teams to optimise funnels that maximise CVR and acquisition efficiency.
• Monitor and analyse performance metrics using Google Ads and internal BI tools; translate insights into clear next steps. Partner with Analytics to ensure accurate tracking, reporting and measurement for optimal optimisation.
• Stay ahead of industry trends, analyse new formats and monetisation strategies, turn insights into actionable tests and scaling opportunities. Maintain communication with Google representatives for guidance.
• Partner with Tech Lead and Martech teams to identify automation solutions (autorules, scripts, no-code AI tools) that reduce manual workload and accelerate iteration.
• Collaborate with UA teams across other products and channels (Paid Social, SEO, CRM), driving cross-channel knowledge sharing and unified growth strategies.
• Build relationships with key stakeholders — including Head of Growth, Creative, Funnels, Product, Analytics, and Monetisation, ensuring aligned strategic direction for ROI impact.
• Lead, mentor and develop a small UA team (2–4 people) — setting goals, conducting performance reviews, coaching on planning, execution and troubleshooting, while remaining capable of hands-on execution when needed.

The ideal candidate:

• Advanced hands-on knowledge of all Google Ads campaign types, with expertise across Demand Gen, GDA, Video, Search and PMax; experience with other media buying platforms is a strong plus.
• Proven experience running structured, high-volume creative testing with deep understanding of creative pipelines, testing and scaling frameworks, and what makes high-performing creatives at scale.
• Expert command of automation for campaign testing, bidding and management (scripts, autorules, automated workflows).
• Experience building robust strategic test-and-learn roadmaps and scalable UA testing systems.
• Solid understanding of UX fundamentals and the ability to recommend funnel and landing-page improvements to increase conversion rates.
• Highly analytical, structured mindset, strong attention to detail, and capability to work with large datasets and tools such as Excel, BI platforms (Tableau), GA4 and data-visualisation tools.
• Experience with additional media-buying platforms (DSPs, Paid Social, Native Ads or Apple Search Ads) is beneficial.
• Takes full ownership and accountability for outcomes, driving initiatives from idea to execution.
• Leads cross-functional collaboration with Head of Growth, UA, Product, Creative and other teams to accelerate performance.
• Drives impact with a high-autonomy, proactive approach — spotting opportunities early, removing blockers and iterating to push performance forward.
• Leads, mentors and elevates team members, setting a high bar for performance and execution.

Why You’ll Love Being Part of Welltech:

• Grow Together: A culture that champions personal and professional growth.
• Lead by Example: Leadership matters at every level.
• Results-Driven: Focused on meaningful outcomes and impact.
• We Are Well-Makers: Be part of creating a healthier, happier world.

Check out some of our products:

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro