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PPC Marketing Specialist
  • Kraków
PPC Marketing Specialist
Kraków, Kraków, Lesser Poland Voivodeship, Polska
Grafton Sp. Z o.o.
22. 7. 2025
Informacje o stanowisku

ZAKRES OBOWIĄZKÓW:

Responsibilities:

  • Strategic PPC Planning - Design and evolve high-level PPC strategies aligned with business goals
  • Advanced Campaign Optimization - Use advanced techniques like audience segmentation and custom bidding to hit CPA targets
  • Performance Oversight - Track and report on complex KPIs, ensuring effective large-budget distribution
  • Cross-Channel Coordination - Align PPC with SEO, content, and other digital teams to maximize impact
  • Experimentation & Testing - Lead A/B and multivariate testing for creatives, audiences, and landing pages
  • Analytics & Reporting - Deliver deep insights using Power BI and guide decision-making across teams
  • Budget Management - Forecast and optimize campaign spend based on performance and market trends
  • Leadership & Mentorship - Share knowledge and support junior team members through training and guidance




WYMAGANIA:

Qualifications:
  • Bachelor degree
  • 2 years of working experience on similar role
  • English fluency (C1)
  • Google Ads certification
  • Proven PPC experience with large budgets
  • Proficiency with Google Ads, Microsoft Ads (formerly Bing Ads), and paid social campaigns
  • Strong analytical mindset and Power BI experience
  • Collaborative, proactive, and growth-oriented


OFERUJEMY:

Benefits:
  • Competitive Health Benefits
  • Paid Time Off for Volunteering and for Your Birthday
  • Hybrid Working Environment
  • Opportunities for Career Growth and Advancement
  • Competitive salary (discussed individually depending on qualifications)
  • Work in international team of talented and energetic people with clear setting of tasks, flexible communication between colleagues on work issues
  • Professional trainings and education, including courses and conferences out of the company, internal educational platform
  • Purchasing required software and literature by employees request
  • Excellent professional and career opportunities.

  • Praca Kraków
  • Specjalista ds. marketingu Kraków
  • Chief marketing officer Kraków
  • Kraków - Oferty pracy w okolicznych lokalizacjach


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