PPC Campaign Manager

Your responsibilities

• Web Campaign Optimization for Gaming: Manage and optimize user acquisition campaigns using SEM, display ads, retargeting, and web-specific strategies aimed at gaming audiences.
• User Acquisition Strategy: Develop and execute data-driven strategies for social media, mobile ad networks and web gaming channels and campaigns.
• Budget Management: Optimize ROAS by managing budgets effectively for player acquisition across platforms.
• Performance Analytics: Track key metrics like CPC, CPA, CTR, and further gaming metrics to continuously improve strategies.
• Revenue Growth: Drive revenue by acquiring valuable players through data driven campaign optimization and decision making, while uncovering strategic opportunities to maximize ROAS.

Our requirements

• Demonstrated expertise as a PPC Manager or Digital Marketing Specialist with hands-on experience in managing and optimizing web campaigns - 2 years’ experience is an absolute minimum.
• Data-driven mindset and In-depth knowledge of Google AdWords and other PPC platforms (multichannel expertise in mobile, web, SEM, display).
• Strong analytical skills with the ability to interpret data (ROAS, CPA, and gaming metrics) and proficiency in using digital marketing tools.
• Excellent Communication and teamwork skills.
• Fluent level of English (verbal and written).

What we offer

• Leading Impactful Campaigns: Shape strategies that attract millions of players to our games.
• Data-Driven Optimization: Use advanced tools to optimize campaigns across platforms.
• Career Growth: Benefit from ongoing development opportunities while expanding your expertise in a growth-focused company.