Informacje o stanowisku

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational based in Shenzhen, China. It operates in four core fields: IT, automotive, new energy, and rail transit, employing over 300,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV, located in Schiedam, Netherlands, is the marketing and sales HQ of BYD Co., Ltd. Based in Shenzhen, China, BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About the Department:

We are looking for a hands-on marketing passionate individual to become our Marketing Specialist who is a Polish and English speaker, joining our BYD team based in Warsaw. It is a very exciting time to join our team as we are a fast-paced global company in the startup phase in the Polish market. The position will play an important role in supporting the growth of the Passenger Car business in the Polish market.

The Marketing Specialist will report directly to the Marketing Manager and collaborate with the PR team. They will be responsible for supporting the execution of all product and brand activities for BYD in Poland.

Key Responsibilities:

• Content Development: create and adapt marketing materials, including brochures, presentations, social media content, email campaigns, and website updates, including ad hoc translation and text localization.
• Event Coordination: support the planning and execution of events, trade shows, and product launches to engage customers and showcase new models.
• POS Material Management: manage the stock of POS (Point of Sale) materials, including inventory control, logistics coordination, and ensuring timely availability of materials for events and campaigns, including self-delivery of those materials.
• Digital Marketing: support online advertising campaigns (Google Ads, social media platforms), SEO efforts, and website performance to maximize reach and engagement.
• Reporting and Performance Analysis: track, report, and present on the effectiveness of marketing efforts to recommend improvements for future initiatives.
• Collaboration: work closely with and support the PR team, sales teams, BYD Dealers, and external agencies to ensure consistent messaging and successful campaign execution.
• Budget Management: assist in managing the marketing budget, ensuring cost efficiency and maximum ROI on campaigns.
• Monitor BYD and Dealer activities as well as competitors.
• Be a brand ambassador, a solid team player, and always work with the customer in mind.

Key Results:

• Execution of management metrics
• Timely delivery of projects
• Monitoring of activities

Your Profile:

• University Degree in Marketing or commercial disciplines
• 2-3 years of experience in a marketing department
• Experience in the automotive industry is an advantage
• Excellent knowledge of digital tools
• Customer-oriented mindset
• Excellent communication and interpersonal skills
• Able to prioritize and work proactively with efficient time management skills; resilient and open-minded
• Results-oriented with the ability to work to deadlines; hands-on approach, motivated to get results

We Offer:

• Competitive remuneration based on performance and experience
• Opportunities for department and company-wide team-building events
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy

Location: Poland

Type of Employment: Full-time

Warszawa - Oferty pracy w okolicznych lokalizacjach