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PL - Marketing & Communications Specialist (Chinese), Warsaw

Client: BYD Europe

Location: Warsaw, Poland

Job Category: Other

EU work permit required: Yes

Job Reference: cef96097655f

Job Views: 5

Posted: 23.01.2025

Expiry Date: 09.03.2025

Job Description:

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As Marketing Communication Specialist you will:

The Marketing & Communication Specialist reports directly dual to the Polish Marketing Manager and European Marketing & Communication Section Manager.

The Marketing & Communication Specialist is responsible to build the brand and drive sales in local market by working closely with the Marketing & Communication Manager and build solid relations with Media Agencies, Press, local institutions and support the dealer network.

Key Objectives & Responsibilities:

• Responsible for the execution of national advertising and PR campaigns.
• In charge of the implementation of marketing plan, aligned with the European Marketing and PR Team.
• Maintain good cooperative relationships with press, media, digital influencers, etc., dock PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories.
• Focus on the content output of various media channels, and monitor public opinion.
• Ensure test drive facilities for Press, Media, Social media influencers and leasing companies (STR / LTR).
• Actively engage and collaborate on any European event or activity as needed.
• Cooperate with the companys project and promote PR events and content, analyze the effect of the activities, and integrate the information feedback into the activity process.
• Be a brand ambassador and work always with the customer in mind.
• Support the departments accounting operations and signing approval documents.
• Support in the production of reports for international boards.

Key Results:

• Commercial and funnel management metrics.
• Sales & delivery goals.
• Brand awareness & positioning.
• Customer happiness.
• Media publicity level.

Your profile:

• University Degree in Marketing, Sales, or commercial disciplines.
• Solid experience in Automotive industry or Branded Public Relations/Communication field.
• 5+ years of working experience (best in roles related to PR & Communication management in Automotive business).
• Would be a plus if you worked in a Chinese tech or related company before.
• Excellent digital tools knowledge.
• Customer-oriented mindset.
• Excellent communication and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open-minded.
• Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
• Native speaker in Chinese (Chinese nationality), effective and eloquent communication in English. Other European languages would be a plus.
• Connected with our mission and a more sustainable future.

We offer:

• Job in a fast developing company which embodies sustainable and forward-thinking technology.
• Performance and experience based competitive remuneration.
• Team building events and employee learning opportunities.

About BYD:

Our purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

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